A data profile of the people who buy, follow and care about East Java in Indonesia — modelled from more than twelve digital signal sources. East Java has an estimated audience of 3,524,949 people in Indonesia.
East Java has an estimated audience of 3,524,949 people in Indonesia. 49.2% are female, 50.8% are male, average age 33.5. Top brand affinities: Traveloka, Ligue 1, Milk, Bank Negara Indonesia, Radio.
Top brand affinities include Traveloka, Ligue 1, Milk, with strongest over-indexing on Traveloka (1.92× the country average).
Demographically, the East Java audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Sustainability.
The typical East Java fan in Indonesia is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the East Java profile in Indonesia.
49.2% are female, 50.8% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 33.5 |
| Estimated audience size | 3,524,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide East Java audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 57.7% |
| Japan | 9.1% |
| United States | 5.4% |
The strongest cross-interests of the East Java audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank Negara Indonesia | Business & Career | 2.26× | ||
| 02 | Radio | Technology & Electronics | 2.21× | ||
| 03 | Fast fashion | Fashion & Accessoires | 2.06× | ||
| 04 | Sports betting | Games | 1.98× | ||
| 05 | Traveloka | Travel & Leisure | 1.92× | ||
| 06 | GitHub | Internet & Social Media | 1.92× | ||
| 07 | Real Betis | Sports | 1.87× | ||
| 08 | Buddhism | Health | 1.84× | ||
| 09 | Travel Blogger | Travel & Leisure | 1.81× | ||
| 10 | Milk | Food & Beverages | 1.78× | ||
| 11 | Garuda Indonesia | Travel & Leisure | 1.78× | ||
| 12 | Astro (Malaysian satellite television) | Movies & TV | 1.77× | ||
| 13 | Ligue 1 | Sports | 1.76× | ||
| 14 | Online newspaper | News | 1.75× | ||
| 15 | Scholarship | Kids & Family | 1.72× | ||
| 16 | Hinduism | Politics & Society | 1.69× | ||
| 17 | FamilyMart | Shopping | 1.64× | ||
| 18 | Allkpop | Music & Radio | 1.55× | ||
| 19 | A.S. Roma | Sports | 1.54× | ||
| 20 | Lottery | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Sustainability | BALANCE | 1.26× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Mindfulness | BALANCE | 0.69× | |
| Early Adopter Mentality | POWER | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for East Java. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.