A data profile of the people who buy, follow and care about West Java in Indonesia — modelled from more than twelve digital signal sources. West Java has an estimated audience of 3,517,469 people in Indonesia.
West Java has an estimated audience of 3,517,469 people in Indonesia. 39.7% are female, 60.3% are male, average age 31.2. Top brand affinities: Real Betis, Virtual reality, Internet service provider, Ryan Gosling, MLB.
Top brand affinities include Real Betis, Virtual reality, Internet service provider, with strongest over-indexing on Real Betis (1.53× the country average).
Demographically, the West Java audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Tradition, Sustainability.
The typical West Java fan in Indonesia is more male, around 31.2 years old, with strong Tradition tendencies and a notable affinity for Real Betis.
The key figures that characterise the West Java profile in Indonesia.
39.7% are female, 60.3% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 31.2 |
| Estimated audience size | 3,517,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide West Java audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 86.8% |
| Malaysia | 7.4% |
| Hong Kong | 1.6% |
The strongest cross-interests of the West Java audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lille OSC | Sports | 2.08× | ||
| 02 | NASCAR | Sports | 1.98× | ||
| 03 | Handball | Sports | 1.96× | ||
| 04 | S.S.C. Napoli | Sports | 1.95× | ||
| 05 | Keanu Reeves | Movies & TV | 1.92× | ||
| 06 | Ryan Gosling | Movies & TV | 1.85× | ||
| 07 | Internet service provider | Technology & Electronics | 1.83× | ||
| 08 | Piaggio | Cars & Mobility | 1.75× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.73× | ||
| 10 | Leicester City F.C. | Sports | 1.73× | ||
| 11 | Virtual reality | Technology & Electronics | 1.71× | ||
| 12 | MLB | Sports | 1.62× | ||
| 13 | AS Monaco FC | Sports | 1.60× | ||
| 14 | Aprilia | Cars & Mobility | 1.56× | ||
| 15 | Automobile repair shop | Cars & Mobility | 1.55× | ||
| 16 | Beach volleyball | Sports | 1.55× | ||
| 17 | Real Betis | Sports | 1.53× | ||
| 18 | Brad Pitt | Movies & TV | 1.53× | ||
| 19 | Electronic cigarette | Food & Beverages | 1.53× | ||
| 20 | Max Verstappen | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.15× | |
| Sustainability | BALANCE | 1.14× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.62× | |
| Mindfulness | BALANCE | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for West Java. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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