A data profile of the people who buy, follow and care about Hinduism in Indonesia — modelled from more than twelve digital signal sources. Hinduism has an estimated audience of 2,593,715 people in Indonesia.
The average Hinduism fan in Indonesia is 33.3 years old, more male, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Persib Bandung, Clothing, TV Tokyo, with strongest over-indexing on Persib Bandung (1.85× the country average).
Demographically, the Hinduism audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Hinduism fan in Indonesia is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Persib Bandung.
The key figures that characterise the Hinduism profile in Indonesia.
41.5% are female, 58.5% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 33.3 |
| Estimated audience size | 2,593,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Hinduism audience comes from Indonesia.
| Country | Share |
|---|---|
| India | 18.0% |
| China | 12.0% |
| United States | 10.2% |
Where the Hinduism audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~400K | 8.04× | |
| 02 | North Kalimantan | ~9K | 1.06× | |
| 03 | Bangka-Belitung Islands | ~10K | 1.04× | |
| 04 | West Sulawesi | ~10K | 1.04× | |
| 05 | Papua (province) | ~20K | 1.03× | |
| 06 | Gorontalo (disambiguation)(2) | ~10K | 1.03× | |
| 07 | North Maluku | ~9K | 1.01× | |
| 08 | West Papua | ~8K | 1.01× | |
| 09 | Maluku | ~10K | 1.00× | |
| 10 | Jakarta | ~200K | 0.99× | |
| 11 | Central Sulawesi | ~20K | 0.99× | |
| 12 | Bengkulu | ~20K | 0.99× | |
| 13 | Central Kalimantan | ~20K | 0.97× | |
| 14 | Southeast Sulawesi | ~20K | 0.97× | |
| 15 | West Nusa Tenggara | ~30K | 0.96× | |
| 16 | North Sulawesi | ~30K | 0.96× | |
| 17 | East Nusa Tenggara | ~30K | 0.96× | |
| 18 | Jambi | ~30K | 0.95× | |
| 19 | Aceh | ~30K | 0.94× | |
| 20 | Riau Islands | ~30K | 0.94× | |
| 21 | West Sumatra | ~40K | 0.93× | |
| 22 | South Kalimantan | ~30K | 0.93× | |
| 23 | Lampung | ~50K | 0.92× | |
| 24 | Special Region of Yogyakarta | ~40K | 0.92× | |
| 25 | West Kalimantan | ~30K | 0.92× | |
| 26 | Riau | ~60K | 0.91× | |
| 27 | South Sumatra | ~60K | 0.90× | |
| 28 | East Kalimantan | ~40K | 0.90× | |
| 29 | South Sulawesi | ~70K | 0.88× | |
| 30 | Banten | ~90K | 0.87× | |
| 31 | North Sumatra | ~100K | 0.83× | |
| 32 | Central Java | ~200K | 0.69× | |
| 33 | East Java | ~200K | 0.68× | |
| 34 | West Java | ~300K | 0.64× |
The strongest cross-interests of the Hinduism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home video | Movies & TV | 3.28× | ||
| 02 | Creative Commons | Technology & Electronics | 3.14× | ||
| 03 | Buddhism | Health | 2.67× | ||
| 04 | High-definition television | Technology & Electronics | 2.22× | ||
| 05 | Abrahamic religions | Politics & Society | 2.15× | ||
| 06 | Digital television | Movies & TV | 2.14× | ||
| 07 | Art film | Movies & TV | 2.12× | ||
| 08 | Bangladesh | Travel & Leisure | 2.12× | ||
| 09 | Video hosting service | Technology & Electronics | 2.11× | ||
| 10 | Philippines | Travel & Leisure | 2.03× | ||
| 11 | Persebaya Surabaya | Sports | 1.99× | ||
| 12 | Digital media | Business & Career | 1.89× | ||
| 13 | Broadcasting | Movies & TV | 1.86× | ||
| 14 | Humour | Literature | 1.86× | ||
| 15 | Persib Bandung | Sports | 1.85× | ||
| 16 | Short film | Movies & TV | 1.82× | ||
| 17 | TV Tokyo | Movies & TV | 1.68× | ||
| 18 | Clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Reading | Literature | 1.52× | ||
| 20 | Malaysia | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.52× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.32× | |
| Patriotism | CONSERVATISM | 0.33× | |
| Individualism | JOY | 0.37× |
Hinduism has an estimated audience of 2,593,715 people in Indonesia, concentrated in Bali and West Java.
41.5% of Hinduism fans are female, 58.5% are male, with an average age of 33.3 years.
Hinduism fans show strongest brand affinity for Persib Bandung (1.85×), Clothing (1.54×), and TV Tokyo (1.68×) over the country average.
Hinduism fans in Indonesia are most concentrated in Bali (reach ~400K), West Java (reach ~300K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hinduism itself, the audience over-indexes on Clothing (1.54×), TV Tokyo (1.68×), Reading (1.52×), and High-definition television (2.22×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Hinduism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.