Rascasse Audience Intelligence

Persebaya Surabaya Audience in Indonesia

A data profile of the people who buy, follow and care about Persebaya Surabaya in Indonesia — modelled from more than twelve digital signal sources. Persebaya Surabaya has an estimated audience of 4,636,847 people in Indonesia.

#17among Soccer in Indonesia
#13among Team in Indonesia
#31in Sports

Persebaya Surabaya has an estimated audience of 4,636,847 people in Indonesia. 24.4% are female, 75.6% are male, average age 32.6. Top brand affinities: Manchester United F.C., Real Madrid C.F., A.C. Milan, Manchester City F.C., FC Barcelona.

Top brand affinities include Manchester United F.C., Real Madrid C.F., A.C. Milan, with strongest over-indexing on Manchester United F.C. (2.13× the country average).

Demographically, the Persebaya Surabaya audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Persebaya Surabaya fan in Indonesia is more male, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Manchester United F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Persebaya Surabaya profile in Indonesia.

Audience size
4.6M
in Indonesia
Gender
24.4%
75.6% male
Age
32.6
average years
Country rank
#371
Team in Indonesia
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Persebaya Surabaya fans

24.4% are female, 75.6% are male, average age 32.6.

Fig. 02

Gender split

24.4%
Female
75.6%
Male
Demographic split for Persebaya Surabaya audience in Indonesia
MetricValue
Female24.4%
Male75.6%
Average age32.6
Estimated audience size4,636,847
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Persebaya Surabaya audience in Indonesia
Age bracketShare%
16-1926%
20-2937%
30-3919%
40-499%
50+8%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Persebaya Surabaya audience comes from Indonesia.

Worldwide audience distribution share by country for Persebaya Surabaya
CountryShare
Indonesia87.4%
Japan5.1%
Malaysia1.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persebaya Surabaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persebaya Surabaya audience
#·InterestCategoryAffinity×
01Tottenham Hotspur F.C.Sports3.40×
02RadioTechnology & Electronics3.11×
03A.S. RomaSports2.86×
04A.C. MilanSports2.72×
05BundesligaSports2.56×
06Manchester City F.C.Sports2.43×
07Juventus F.C.Sports2.37×
08Chelsea F.C.Sports2.30×
09Ligue 1Sports2.23×
10Serie ASports2.17×
11Bank Negara IndonesiaBusiness & Career2.14×
12Manchester United F.C.Sports2.13×
13Inter MilanSports1.91×
14TravelokaTravel & Leisure1.86×
15MilkFood & Beverages1.82×
16FC BarcelonaSports1.79×
17FIFA World CupSports1.78×
18La LigaSports1.75×
19UEFA Champions LeagueSports1.74×
20Real Madrid C.F.Sports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persebaya Surabaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Persebaya Surabaya audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
ExtroversionTHRILL1.36×
Career OrientationPOWER1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Persebaya Surabaya audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.32×
MindfulnessBALANCE0.55×
Design AffinityPREMIUM0.55×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Persebaya Surabaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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