A data profile of the people who buy, follow and care about Chelsea F.C. in Indonesia — modelled from more than twelve digital signal sources. Chelsea F.C. has an estimated audience of 2,863,125 people in Indonesia.
The average Chelsea F.C. fan in Indonesia is 31.9 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Central Java, North Sumatra.
Top brand affinities include Liga Champions, Ligue 1, Manchester City F.C., with strongest over-indexing on Liga Champions (7.18× the country average).
Demographically, the Chelsea F.C. audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Chelsea F.C. fan in Indonesia is more male, around 31.9 years old, with strong Design Affinity tendencies and a notable affinity for Liga Champions.
The key figures that characterise the Chelsea F.C. profile in Indonesia.
19.3% are female, 80.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 31.9 |
| Estimated audience size | 2,863,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Chelsea F.C. audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 10.0% |
| United Kingdom | 9.9% |
| Brazil | 7.4% |
Where the Chelsea F.C. audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~100K | 3.92× | |
| 02 | North Sulawesi | ~60K | 1.91× | |
| 03 | North Sumatra | ~200K | 1.69× | |
| 04 | North Maluku | ~10K | 1.37× | |
| 05 | Aceh | ~50K | 1.17× | |
| 06 | Gorontalo (disambiguation)(2) | ~10K | 1.15× | |
| 07 | East Nusa Tenggara | ~30K | 1.07× | |
| 08 | North Kalimantan | ~9K | 1.02× | |
| 09 | Banten | ~100K | 1.00× | |
| 10 | South Sumatra | ~70K | 0.98× | |
| 11 | Southeast Sulawesi | ~20K | 0.95× | |
| 12 | Papua (province) | ~20K | 0.95× | |
| 13 | Central Sulawesi | ~20K | 0.94× | |
| 14 | Bengkulu | ~20K | 0.90× | |
| 15 | Bangka-Belitung Islands | ~10K | 0.90× | |
| 16 | Maluku | ~10K | 0.86× | |
| 17 | West Sulawesi | ~10K | 0.86× | |
| 18 | West Papua | ~8K | 0.86× | |
| 19 | Central Java | ~200K | 0.85× | |
| 20 | Jambi | ~30K | 0.84× | |
| 21 | West Java | ~400K | 0.79× | |
| 22 | Riau Islands | ~20K | 0.79× | |
| 23 | Jakarta | ~200K | 0.78× | |
| 24 | Lampung | ~50K | 0.78× | |
| 25 | South Sulawesi | ~60K | 0.75× | |
| 26 | East Kalimantan | ~30K | 0.72× | |
| 27 | Central Kalimantan | ~20K | 0.72× | |
| 28 | East Java | ~200K | 0.71× | |
| 29 | Riau | ~50K | 0.71× | |
| 30 | Bali | ~40K | 0.69× | |
| 31 | Special Region of Yogyakarta | ~30K | 0.69× | |
| 32 | West Kalimantan | ~30K | 0.66× | |
| 33 | South Kalimantan | ~20K | 0.66× | |
| 34 | West Sumatra | ~30K | 0.65× |
The strongest cross-interests of the Chelsea F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carlo Ancelotti | Sports | 14.87× | ||
| 02 | Borussia Dortmund | Sports | 9.87× | ||
| 03 | Atlético Madrid | Sports | 7.96× | ||
| 04 | Liga Champions | Sports | 7.18× | ||
| 05 | Aston Villa F.C. | Sports | 6.98× | ||
| 06 | PSS Sleman | Sports | 6.61× | ||
| 07 | Ligue 1 | Sports | 5.69× | ||
| 08 | A.S. Roma | Sports | 5.69× | ||
| 09 | FC Bayern Munich | Sports | 5.21× | ||
| 10 | Sports betting | Games | 4.95× | ||
| 11 | Manchester City F.C. | Sports | 4.92× | ||
| 12 | Paris Saint-Germain | Sports | 4.56× | ||
| 13 | A.C. Milan | Sports | 4.23× | ||
| 14 | Arsenal F.C. | Sports | 4.19× | ||
| 15 | Inter Milan | Sports | 3.93× | ||
| 16 | Juventus F.C. | Sports | 3.42× | ||
| 17 | Manchester United F.C. | Sports | 3.22× | ||
| 18 | FC Barcelona | Sports | 2.52× | ||
| 19 | Real Madrid C.F. | Sports | 2.29× | ||
| 20 | Persib Bandung | Sports | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.28× | |
| Healthy Lifestyle | BALANCE | 0.48× | |
| Need for Security | CONSERVATISM | 0.51× |
Chelsea F.C. has an estimated audience of 2,863,125 people in Indonesia, concentrated in West Java and Central Java.
19.3% of Chelsea F.C. fans are female, 80.7% are male, with an average age of 31.9 years.
Chelsea F.C. fans show strongest brand affinity for Liga Champions (7.18×), Ligue 1 (5.69×), and Manchester City F.C. (4.92×) over the country average.
Chelsea F.C. fans in Indonesia are most concentrated in West Java (reach ~400K), Central Java (reach ~200K), and North Sumatra (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Chelsea F.C. itself, the audience over-indexes on Ligue 1 (5.69×), Manchester City F.C. (4.92×), Borussia Dortmund (9.87×), and Manchester United F.C. (3.22×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Chelsea F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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