A data profile of the people who buy, follow and care about Bank Negara Indonesia in Indonesia — modelled from more than twelve digital signal sources. Bank Negara Indonesia has an estimated audience of 3,366,269 people in Indonesia.
The average Bank Negara Indonesia fan in Indonesia is 31.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Persib Bandung, Real Madrid C.F., Food and drink, with strongest over-indexing on Persib Bandung (1.98× the country average).
Demographically, the Bank Negara Indonesia audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Bank Negara Indonesia fan in Indonesia is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Persib Bandung.
The key figures that characterise the Bank Negara Indonesia profile in Indonesia.
46.0% are female, 54.0% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 31.5 |
| Estimated audience size | 3,366,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
Where the Bank Negara Indonesia audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~100K | 2.02× | |
| 02 | Special Region of Yogyakarta | ~80K | 1.48× | |
| 03 | South Kalimantan | ~60K | 1.30× | |
| 04 | South Sulawesi | ~100K | 1.28× | |
| 05 | Central Java | ~400K | 1.20× | |
| 06 | Southeast Sulawesi | ~30K | 1.20× | |
| 07 | Jakarta | ~300K | 1.18× | |
| 08 | Central Kalimantan | ~30K | 1.16× | |
| 09 | East Java | ~400K | 1.14× | |
| 10 | North Sulawesi | ~40K | 1.13× | |
| 11 | Riau Islands | ~40K | 1.13× | |
| 12 | West Nusa Tenggara | ~50K | 1.10× | |
| 13 | South Sumatra | ~90K | 1.06× | |
| 14 | East Kalimantan | ~60K | 1.04× | |
| 15 | Banten | ~100K | 1.03× | |
| 16 | Lampung | ~70K | 0.98× | |
| 17 | Central Sulawesi | ~30K | 0.97× | |
| 18 | West Kalimantan | ~50K | 0.95× | |
| 19 | North Kalimantan | ~10K | 0.95× | |
| 20 | Riau | ~70K | 0.93× | |
| 21 | North Sumatra | ~100K | 0.92× | |
| 22 | Gorontalo (disambiguation)(2) | ~10K | 0.91× | |
| 23 | West Sumatra | ~50K | 0.90× | |
| 24 | West Java | ~500K | 0.89× | |
| 25 | Jambi | ~30K | 0.86× | |
| 26 | East Nusa Tenggara | ~30K | 0.83× | |
| 27 | West Sulawesi | ~10K | 0.81× | |
| 28 | Papua (province) | ~20K | 0.77× | |
| 29 | Maluku | ~10K | 0.75× | |
| 30 | Bangka-Belitung Islands | ~10K | 0.74× | |
| 31 | North Maluku | ~9K | 0.74× | |
| 32 | West Papua | ~8K | 0.74× | |
| 33 | Bengkulu | ~20K | 0.72× | |
| 34 | Aceh | ~20K | 0.34× |
The strongest cross-interests of the Bank Negara Indonesia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toko Baju | Shopping | 3.05× | ||
| 02 | Tunic | Fashion & Accessoires | 2.41× | ||
| 03 | TIMNAS INDONESIA | Sports | 2.32× | ||
| 04 | Kebaya | Fashion & Accessoires | 2.27× | ||
| 05 | Traveloka | Travel & Leisure | 2.25× | ||
| 06 | Manchester City F.C. | Sports | 2.15× | ||
| 07 | Inter Milan | Sports | 2.12× | ||
| 08 | Scarf | Fashion & Accessoires | 2.11× | ||
| 09 | Persija Jakarta | Sports | 2.03× | ||
| 10 | Indomaret | Food & Beverages | 2.03× | ||
| 11 | Persib Bandung | Sports | 1.98× | ||
| 12 | Tokopedia | Shopping | 1.80× | ||
| 13 | FIFA World Cup | Sports | 1.77× | ||
| 14 | Bali | Travel & Leisure | 1.74× | ||
| 15 | Malaysia | Travel & Leisure | 1.72× | ||
| 16 | Real Madrid C.F. | Sports | 1.69× | ||
| 17 | Manchester United F.C. | Sports | 1.68× | ||
| 18 | FC Barcelona | Sports | 1.67× | ||
| 19 | Cuisine | Food & Beverages | 1.62× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.89× | |
| Travelling | THRILL | 2.45× | |
| Early Adopter Mentality | POWER | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Design Affinity | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 1.22× |
Bank Negara Indonesia's target market in Indonesia covers an estimated 3,366,269 people, concentrated in West Java and East Java.
46.0% of the Bank Negara Indonesia audience are female, 54.0% are male, with an average age of 31.5 years.
Bank Negara Indonesia fans show strongest brand affinity for Persib Bandung (1.98×), Real Madrid C.F. (1.69×), and Food and drink (1.55×) over the country average.
Bank Negara Indonesia fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bank Negara Indonesia itself, the audience over-indexes on Real Madrid C.F. (1.69×), Food and drink (1.55×), Persija Jakarta (2.03×), and Manchester United F.C. (1.68×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bank Negara Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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