Rascasse Audience Intelligence

Scarf Audience in Indonesia

A data profile of the people who buy, follow and care about Scarf in Indonesia — modelled from more than twelve digital signal sources. Scarf has an estimated audience of 6,177,322 people in Indonesia.

#161among Topic in Indonesia
#15in Fashion & Accessoires

The average Scarf fan in Indonesia is 33.9 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Scarf profile in Indonesia.

Audience size
6.2M
in Indonesia
Gender
64.0%♀
36.0% male
Age
33.9
average years
Country rank
#224
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scarf fans

64.0% are female, 36.0% are male, average age 33.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Scarf audience in Indonesia
MetricValue
Female64.0%
Male36.0%
Average age33.9
Estimated audience size6,177,322
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Scarf audience in Indonesia
Age bracketShare%
16-1923%
20-2935%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Scarf audience comes from Indonesia.

Worldwide audience distribution share by country for Scarf
CountryShare
China12.3%
United States9.1%
Indonesia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scarf audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Scarf fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Java~1M1.45×
02Bali~200K1.42×
03Special Region of Yogyakarta~100K1.42×
04Maluku~40K1.36×
05Jakarta~600K1.30×
06West Sumatra~100K1.26×
07Riau Islands~80K1.21×
08Central Java~700K1.19×
09South Sulawesi~200K1.17×
10Gorontalo (disambiguation)(2)~30K1.16×
11East Kalimantan~100K1.14×
12West Java~1M1.11×
13Banten~300K1.11×
14North Sulawesi~70K1.08×
15Southeast Sulawesi~50K1.05×
16Central Sulawesi~60K1.03×
17Bangka-Belitung Islands~30K1.03×
18South Kalimantan~80K1.00×
19Central Kalimantan~50K0.98×
20North Kalimantan~20K0.98×
21Riau~100K0.96×
22Jambi~70K0.96×
23South Sumatra~100K0.91×
24Bengkulu~50K0.91×
25West Papua~20K0.91×
26West Sulawesi~20K0.90×
27Papua (province)~30K0.85×
28Lampung~100K0.84×
29North Maluku~20K0.84×
30North Sumatra~200K0.83×
31West Kalimantan~70K0.81×
32West Nusa Tenggara~50K0.71×
33East Nusa Tenggara~50K0.69×
34Aceh~60K0.66×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Scarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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