A data profile of the people who buy, follow and care about Cuisine in Indonesia — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 10,659,844 people in Indonesia.
Cuisine has an estimated audience of 10,659,844 people in Indonesia. 54.1% are female, 45.9% are male, average age 33.8. Top brand affinities: Kebaya, Bank Negara Indonesia, Scooters, GitHub, Travel Blogger.
Top brand affinities include Kebaya, Bank Negara Indonesia, Scooters, with strongest over-indexing on Kebaya (1.73× the country average).
Demographically, the Cuisine audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Cuisine fan in Indonesia is balanced, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Kebaya.
The key figures that characterise the Cuisine profile in Indonesia.
54.1% are female, 45.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 33.8 |
| Estimated audience size | 10,659,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Cuisine audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.64× | ||
| 02 | Longchamp | Fashion & Accessoires | 2.55× | ||
| 03 | GitHub | Internet & Social Media | 2.06× | ||
| 04 | Baby shampoo | Kids & Family | 1.94× | ||
| 05 | Udemy | Business & Career | 1.90× | ||
| 06 | Fast fashion | Fashion & Accessoires | 1.89× | ||
| 07 | Dragon Ball Z | Movies & TV | 1.77× | ||
| 08 | Kebaya | Fashion & Accessoires | 1.73× | ||
| 09 | Student exchange program | Business & Career | 1.67× | ||
| 10 | Indeed.com | Business & Career | 1.63× | ||
| 11 | Bank Negara Indonesia | Business & Career | 1.62× | ||
| 12 | Garuda Indonesia | Travel & Leisure | 1.58× | ||
| 13 | Click-to-donate site | Internet & Social Media | 1.57× | ||
| 14 | National Women's Soccer League | Sports | 1.57× | ||
| 15 | Powdered milk | Kids & Family | 1.56× | ||
| 16 | Brazil national football team | Sports | 1.54× | ||
| 17 | Travel Blogger | Travel & Leisure | 1.53× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.53× | ||
| 19 | Scooters | Cars & Mobility | 1.52× | ||
| 20 | OPPO | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.83× | |
| Social Media Usage | JOY | 0.84× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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