Rascasse Audience Intelligence

Cuisine Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Cuisine in United Arab Emirates — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 4,632,032 people in United Arab Emirates.

#30among Lifestyle cluster in United Arab Emirates
#39among Topic in United Arab Emirates
#7in Food & Beverages

Cuisine has an estimated audience of 4,632,032 people in United Arab Emirates. 34.2% are female, 65.8% are male, average age 35.9. Top brand affinities: Cairo, Algeria, Scarf, Mother's Day, Chocolate cake.

Top brand affinities include Cairo, Algeria, Scarf, with strongest over-indexing on Cairo (1.56× the country average).

Demographically, the Cuisine audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

The typical Cuisine fan in United Arab Emirates is more male, around 35.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cairo.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cuisine profile in United Arab Emirates.

Audience size
4.6M
in United Arab Emirates
Gender
34.2%
65.8% male
Age
35.9
average years
Country rank
#64
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuisine fans

34.2% are female, 65.8% are male, average age 35.9.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Cuisine audience in United Arab Emirates
MetricValue
Female34.2%
Male65.8%
Average age35.9
Estimated audience size4,632,032
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Cuisine audience in United Arab Emirates
Age bracketShare%
16-1913%
20-2935%
30-3930%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Cuisine audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Cuisine
CountryShare
United States16.6%
Japan7.3%
Italy5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuisine audience
#·InterestCategoryAffinity×
01CasablancaTravel & Leisure1.95×
02DecorationHome & Garden1.95×
03DeodorantBeauty & Wellness1.83×
04Huda BeautyBeauty & Wellness1.79×
05AlgeriaTravel & Leisure1.76×
06ScarfFashion & Accessoires1.74×
07Forex FactoryBusiness & Career1.74×
08CandleHome & Garden1.71×
09MicrobladingBeauty & Wellness1.69×
10Long hairBeauty & Wellness1.67×
11Mother's DayKids & Family1.65×
12HatFashion & Accessoires1.65×
13forex traderBusiness & Career1.62×
14Gift cardShopping1.60×
15Flower bouquetHome & Garden1.58×
16CairoTravel & Leisure1.56×
17Chocolate cakeFood & Beverages1.55×
18Al Nassr FCSports1.54×
19Nail polishBeauty & Wellness1.53×
20WaitroseShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cuisine audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.13×
SustainabilityBALANCE1.12×
IndulgenceJOY1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cuisine audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.92×
Social Media UsageJOY0.93×
Need for SecurityCONSERVATISM0.93×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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