A data profile of the people who buy, follow and care about Cuisine in Malaysia — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 5,981,804 people in Malaysia.
Cuisine has an estimated audience of 5,981,804 people in Malaysia. 54.2% are female, 45.8% are male, average age 38.0. Top brand affinities: Religion, Skirt, Property finder, Household goods, Tokyo.
Top brand affinities include Religion, Skirt, Property finder, with strongest over-indexing on Religion (1.57× the country average).
Demographically, the Cuisine audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Sustainability.
The typical Cuisine fan in Malaysia is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Cuisine profile in Malaysia.
54.2% are female, 45.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.0 |
| Estimated audience size | 5,981,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Cuisine audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Religion | Business & Career | 1.57× | ||
| 02 | Skirt | Fashion & Accessoires | 1.57× | ||
| 03 | Property finder | Home & Garden | 1.57× | ||
| 04 | Household goods | Home & Garden | 1.57× | ||
| 05 | Tokyo | Travel & Leisure | 1.57× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.57× | ||
| 07 | NASDAQ | Business & Career | 1.57× | ||
| 08 | Country music | Music & Radio | 1.57× | ||
| 09 | TV comedies | Movies & TV | 1.57× | ||
| 10 | Art museum | Arts & Culture | 1.57× | ||
| 11 | Podcast | Music & Radio | 1.57× | ||
| 12 | Bandar Sunway | Travel & Leisure | 1.57× | ||
| 13 | Dancehalls | Music & Radio | 1.57× | ||
| 14 | Palestine | Travel & Leisure | 1.57× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 1.57× | ||
| 16 | Suria KLCC | Shopping | 1.57× | ||
| 17 | Cappuccino | Food & Beverages | 1.55× | ||
| 18 | Crystal | Fashion & Accessoires | 1.55× | ||
| 19 | Sydney | Travel & Leisure | 1.53× | ||
| 20 | WWE | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| Sustainability | BALANCE | 1.35× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.01× | |
| Community Orientation | OPEN | 0.80× | |
| Indulgence | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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