A data profile of the people who buy, follow and care about Cuisine in Switzerland — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 3,026,852 people in Switzerland.
The average Cuisine fan in Switzerland is 42.8 years old, more female, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Geneva, Valais.
Top brand affinities include Real property, Meat, Musical theatre, with strongest over-indexing on Real property (2.02× the country average).
Demographically, the Cuisine audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cuisine fan in Switzerland is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Cuisine profile in Switzerland.
57.4% are female, 42.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.8 |
| Estimated audience size | 3,026,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Cuisine audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
Where the Cuisine audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~600K | 4.05× | |
| 02 | Fribourg | ~200K | 3.50× | |
| 03 | Valais | ~300K | 3.42× | |
| 04 | Neuchatel | ~100K | 3.26× | |
| 05 | Canton of Geneva | ~500K | 2.85× | |
| 06 | Jura | ~50K | 2.34× | |
| 07 | Appenzell Innerrhoden | ~3K | 0.89× | |
| 08 | Uri | ~9K | 0.87× | |
| 09 | Appenzell Ausserrhoden | ~10K | 0.86× | |
| 10 | Canton of Nidwalden | ~10K | 0.86× | |
| 11 | Canton of Obwalden | ~10K | 0.86× | |
| 12 | Canton of Glarus | ~10K | 0.86× | |
| 13 | Schaffhausen | ~20K | 0.84× | |
| 14 | Schwyz | ~40K | 0.82× | |
| 15 | Canton of Bern | ~200K | 0.79× | |
| 16 | Canton of Zug | ~30K | 0.79× | |
| 17 | Graubünden | ~60K | 0.78× | |
| 18 | Thurgau | ~60K | 0.77× | |
| 19 | Solothurn | ~60K | 0.70× | |
| 20 | Basel-Landschaft | ~50K | 0.66× | |
| 21 | Basel-City | ~80K | 0.63× | |
| 22 | Luzern | ~80K | 0.60× | |
| 23 | Ticino | ~70K | 0.59× | |
| 24 | Canton of St. Gallen | ~90K | 0.58× | |
| 25 | Aargau | ~100K | 0.55× | |
| 26 | Canton of Zürich | ~300K | 0.52× |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast food restaurants | Food & Beverages | 2.19× | ||
| 02 | Online food ordering | Food & Beverages | 2.19× | ||
| 03 | Shōnen manga | Literature | 2.19× | ||
| 04 | Real property | Home & Garden | 2.02× | ||
| 05 | K-pop | Music & Radio | 1.99× | ||
| 06 | Musical theatre | Movies & TV | 1.83× | ||
| 07 | Balenciaga | Fashion & Accessoires | 1.75× | ||
| 08 | Tiffany & Co. | Fashion & Accessoires | 1.72× | ||
| 09 | Disneyland | Travel & Leisure | 1.71× | ||
| 10 | Meat | Food & Beverages | 1.70× | ||
| 11 | Snapchat | Internet & Social Media | 1.70× | ||
| 12 | Bedroom furniture | Home & Garden | 1.69× | ||
| 13 | Stradivarius | Shopping | 1.68× | ||
| 14 | Virtual reality | Technology & Electronics | 1.66× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 16 | Sephora | Shopping | 1.59× | ||
| 17 | Hair coloring | Beauty & Wellness | 1.59× | ||
| 18 | Breakfast | Food & Beverages | 1.55× | ||
| 19 | Brunch | Food & Beverages | 1.54× | ||
| 20 | Western Union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Luxury Orientation | PREMIUM | 1.00× |
Cuisine has an estimated audience of 3,026,852 people in Switzerland, concentrated in Vaud and Canton of Geneva.
57.4% of Cuisine fans are female, 42.6% are male, with an average age of 42.8 years.
Cuisine fans show strongest brand affinity for Real property (2.02×), Meat (1.7×), and Musical theatre (1.83×) over the country average.
Cuisine fans in Switzerland are most concentrated in Vaud (reach ~600K), Canton of Geneva (reach ~500K), and Valais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cuisine itself, the audience over-indexes on Meat (1.7×), Musical theatre (1.83×), Snapchat (1.7×), and Fast food restaurants (2.19×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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