A data profile of the people who buy, follow and care about Breakfast in Switzerland — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 896,562 people in Switzerland.
The average Breakfast fan in Switzerland is 40.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include Lunch, Home shopping, Healthy habits, with strongest over-indexing on Lunch (3.6× the country average).
Demographically, the Breakfast audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Breakfast fan in Switzerland is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Lunch.
The key figures that characterise the Breakfast profile in Switzerland.
62.2% are female, 37.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.9 |
| Estimated audience size | 896,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Breakfast audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
Where the Breakfast audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basel-City | ~100K | 2.75× | |
| 02 | Canton of Geneva | ~200K | 2.62× | |
| 03 | Canton of Zürich | ~300K | 2.23× | |
| 04 | Luzern | ~60K | 1.60× | |
| 05 | Canton of St. Gallen | ~70K | 1.52× | |
| 06 | Canton of Bern | ~100K | 1.37× | |
| 07 | Canton of Zug | ~10K | 1.30× | |
| 08 | Aargau | ~70K | 1.25× | |
| 09 | Thurgau | ~30K | 1.19× | |
| 10 | Basel-Landschaft | ~20K | 1.12× | |
| 11 | Graubünden | ~20K | 1.11× | |
| 12 | Schwyz | ~10K | 1.09× | |
| 13 | Schaffhausen | ~8K | 1.06× | |
| 14 | Valais | ~40K | 1.05× | |
| 15 | Vaud | ~80K | 0.94× | |
| 16 | Ticino | ~30K | 0.94× | |
| 17 | Appenzell Ausserrhoden | ~4K | 0.91× | |
| 18 | Solothurn | ~20K | 0.90× | |
| 19 | Canton of Nidwalden | ~3K | 0.88× | |
| 20 | Uri | ~3K | 0.84× | |
| 21 | Appenzell Innerrhoden | <1K | 0.84× | |
| 22 | Canton of Obwalden | ~3K | 0.83× | |
| 23 | Canton of Glarus | ~3K | 0.80× | |
| 24 | Jura | ~5K | 0.78× | |
| 25 | Neuchatel | ~10K | 0.66× | |
| 26 | Fribourg | ~20K | 0.61× |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home shopping | Shopping | 6.06× | ||
| 02 | Online food ordering | Food & Beverages | 4.13× | ||
| 03 | Lunch | Food & Beverages | 3.60× | ||
| 04 | Healthy food | Health | 3.54× | ||
| 05 | Healthy habits | Health | 3.08× | ||
| 06 | Juice | Food & Beverages | 2.97× | ||
| 07 | Cookbook | Food & Beverages | 2.80× | ||
| 08 | Foodie | Food & Beverages | 2.79× | ||
| 09 | Organic product | Food & Beverages | 2.61× | ||
| 10 | Dinner | Food & Beverages | 2.54× | ||
| 11 | Local food | Food & Beverages | 2.31× | ||
| 12 | Healthy diet | Health | 2.29× | ||
| 13 | Fruit | Food & Beverages | 2.13× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 2.10× | ||
| 15 | Drop shipping | Shopping | 2.09× | ||
| 16 | Recipes | Food & Beverages | 1.96× | ||
| 17 | Eating | Food & Beverages | 1.92× | ||
| 18 | Gastronomy | Food & Beverages | 1.71× | ||
| 19 | Handicraft | Home & Garden | 1.64× | ||
| 20 | Cuisine | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.34× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.92× |
Breakfast has an estimated audience of 896,562 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
62.2% of Breakfast fans are female, 37.8% are male, with an average age of 40.9 years.
Breakfast fans show strongest brand affinity for Lunch (3.6×), Home shopping (6.06×), and Healthy habits (3.08×) over the country average.
Breakfast fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Geneva (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Breakfast itself, the audience over-indexes on Home shopping (6.06×), Healthy habits (3.08×), Foodie (2.79×), and Recipes (1.96×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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