A data profile of the people who buy, follow and care about Breakfast in Poland — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 1,652,260 people in Poland.
Breakfast has an estimated audience of 1,652,260 people in Poland. 68.8% are female, 31.2% are male, average age 38.4. Top brand affinities: Carrefour, Lunch, Dinner, Auchan, Wirtualna Polska.
Top brand affinities include Carrefour, Lunch, Dinner, with strongest over-indexing on Carrefour (2.59× the country average).
Demographically, the Breakfast audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Breakfast fan in Poland is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Carrefour.
The key figures that characterise the Breakfast profile in Poland.
68.8% are female, 31.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 38.4 |
| Estimated audience size | 1,652,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Breakfast audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lunch | Food & Beverages | 3.95× | ||
| 02 | Dinner | Food & Beverages | 3.83× | ||
| 03 | Coffeemaker | Home & Garden | 3.49× | ||
| 04 | Salad | Food & Beverages | 3.25× | ||
| 05 | Bakery | Food & Beverages | 2.77× | ||
| 06 | Carrefour | Shopping | 2.59× | ||
| 07 | Cookbook | Food & Beverages | 2.54× | ||
| 08 | Pizza Hut | Food & Beverages | 2.37× | ||
| 09 | Cake | Food & Beverages | 2.25× | ||
| 10 | Pizza | Food & Beverages | 2.11× | ||
| 11 | Fruit | Food & Beverages | 2.03× | ||
| 12 | Catering | Food & Beverages | 1.88× | ||
| 13 | Auchan | Shopping | 1.86× | ||
| 14 | Desserts | Food & Beverages | 1.85× | ||
| 15 | KFC | Food & Beverages | 1.67× | ||
| 16 | Cuisine | Food & Beverages | 1.59× | ||
| 17 | Recipes | Food & Beverages | 1.56× | ||
| 18 | Wirtualna Polska | News | 1.53× | ||
| 19 | Pepco | Fashion & Accessoires | 1.53× | ||
| 20 | Skirt | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.70× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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