A data profile of the people who buy, follow and care about KFC in Poland — modelled from more than twelve digital signal sources. KFC has an estimated audience of 4,494,450 people in Poland.
KFC has an estimated audience of 4,494,450 people in Poland. 49.1% are female, 50.9% are male, average age 32.2. Top brand affinities: Betclic, Wisła Kraków, Burger King, Pizza Hut, Circle K.
Top brand affinities include Betclic, Wisła Kraków, Burger King, with strongest over-indexing on Betclic (1.98× the country average).
Demographically, the KFC audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Individualism, Patriotism.
The typical KFC fan in Poland is balanced, around 32.2 years old, with strong Individualism tendencies and a notable affinity for Betclic.
The key figures that characterise the KFC profile in Poland.
49.1% are female, 50.9% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 32.2 |
| Estimated audience size | 4,494,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide KFC audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.54× | ||
| 02 | Baldur's Gate 3 | Games | 2.40× | ||
| 03 | Pizza Hut | Food & Beverages | 2.37× | ||
| 04 | McDonald's | Food & Beverages | 2.06× | ||
| 05 | Betclic | Games | 1.98× | ||
| 06 | Circle K | Shopping | 1.87× | ||
| 07 | Xbox | Games | 1.84× | ||
| 08 | Fast food restaurants | Food & Beverages | 1.80× | ||
| 09 | EA Sports FC | Games | 1.75× | ||
| 10 | Wisła Kraków | Sports | 1.70× | ||
| 11 | Górnik Zabrze | Sports | 1.70× | ||
| 12 | Jagiellonia Białystok | Sports | 1.70× | ||
| 13 | Polsat Sport | Sports | 1.70× | ||
| 14 | Lechia Gdańsk | Sports | 1.70× | ||
| 15 | Pyszne.pl | Food & Beverages | 1.63× | ||
| 16 | Energy drinks | Food & Beverages | 1.59× | ||
| 17 | Vacuum cleaner | Home & Garden | 1.56× | ||
| 18 | Deichmann | Shopping | 1.51× | ||
| 19 | Discord | Internet & Social Media | 1.51× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Sustainability | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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