A data profile of the people who buy, follow and care about Pizza Hut in Poland — modelled from more than twelve digital signal sources. Pizza Hut has an estimated audience of 1,597,669 people in Poland.
Pizza Hut has an estimated audience of 1,597,669 people in Poland. 55.4% are female, 44.6% are male, average age 32.8. Top brand affinities: KFC, Movies, Soccer, Burger King, Auchan.
Top brand affinities include KFC, Movies, Soccer, with strongest over-indexing on KFC (2.99× the country average).
Demographically, the Pizza Hut audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Social Media Usage, Individualism.
The typical Pizza Hut fan in Poland is more female, around 32.8 years old, with strong Social Media Usage tendencies and a notable affinity for KFC.
The key figures that characterise the Pizza Hut profile in Poland.
55.4% are female, 44.6% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 32.8 |
| Estimated audience size | 1,597,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Pizza Hut audience comes from Poland.
| Country | Share |
|---|---|
| United States | 44.1% |
| Canada | 4.8% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Pizza Hut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calzone | Food & Beverages | 4.18× | ||
| 02 | Burger King | Food & Beverages | 3.82× | ||
| 03 | Pizza delivery | Food & Beverages | 3.69× | ||
| 04 | KFC | Food & Beverages | 2.99× | ||
| 05 | Stuffed toy | Kids & Family | 2.08× | ||
| 06 | Circle K | Shopping | 1.91× | ||
| 07 | Multikino | Movies & TV | 1.83× | ||
| 08 | Soccer | Sports | 1.82× | ||
| 09 | Team sport | Sports | 1.79× | ||
| 10 | Rossmann | Shopping | 1.75× | ||
| 11 | Serial (podcast) | Music & Radio | 1.74× | ||
| 12 | Aldi | Shopping | 1.72× | ||
| 13 | Kaufland | Shopping | 1.65× | ||
| 14 | Auchan | Shopping | 1.64× | ||
| 15 | Biedronka | Shopping | 1.60× | ||
| 16 | Beverages | Food & Beverages | 1.57× | ||
| 17 | Gmail | Internet & Social Media | 1.57× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.53× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Individualism | JOY | 1.30× | |
| Design Affinity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pizza Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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