Rascasse Audience Intelligence

Breakfast Audience in Indonesia

A data profile of the people who buy, follow and care about Breakfast in Indonesia — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 5,208,577 people in Indonesia.

#217among Topic in Indonesia
#22in Food & Beverages

The average Breakfast fan in Indonesia is 33.4 years old, more female, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, West Nusa Tenggara.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Breakfast profile in Indonesia.

Audience size
5.2M
in Indonesia
Gender
57.5%♀
42.5% male
Age
33.4
average years
Country rank
#293
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast fans

57.5% are female, 42.5% are male, average age 33.4.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Breakfast audience in Indonesia
MetricValue
Female57.5%
Male42.5%
Average age33.4
Estimated audience size5,208,577
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Breakfast audience in Indonesia
Age bracketShare%
16-1925%
20-2935%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Breakfast audience comes from Indonesia.

Worldwide audience distribution share by country for Breakfast
CountryShare
United States19.8%
Japan8.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Breakfast fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1.5M14.34×
02West Nusa Tenggara~300K5.29×
03East Nusa Tenggara~70K1.23×
04Special Region of Yogyakarta~90K1.03×
05West Papua~10K0.75×
06Jakarta~300K0.69×
07West Sulawesi~10K0.67×
08North Kalimantan~10K0.65×
09Riau Islands~40K0.64×
10Bangka-Belitung Islands~20K0.64×
11Gorontalo (disambiguation)(2)~10K0.63×
12North Sulawesi~30K0.62×
13North Maluku~10K0.61×
14Papua (province)~20K0.58×
15Maluku~10K0.58×
16Bengkulu~20K0.55×
17Central Sulawesi~30K0.53×
18Central Kalimantan~20K0.53×
19Banten~100K0.52×
20Southeast Sulawesi~20K0.52×
21East Java~300K0.50×
22West Kalimantan~40K0.48×
23South Kalimantan~30K0.48×
24West Java~400K0.47×
25East Kalimantan~40K0.47×
26Central Java~200K0.46×
27Jambi~30K0.46×
28South Sulawesi~70K0.44×
29Lampung~50K0.44×
30North Sumatra~100K0.43×
31West Sumatra~40K0.41×
32South Sumatra~50K0.40×
33Riau~50K0.40×
34Aceh~30K0.40×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Breakfast audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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