A data profile of the people who buy, follow and care about Fruit in Poland — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 2,822,831 people in Poland.
Fruit has an estimated audience of 2,822,831 people in Poland. 66.5% are female, 33.5% are male, average age 40.1. Top brand affinities: Pepco, Flower, Rossmann, Meat, Pastry.
Top brand affinities include Pepco, Flower, Rossmann, with strongest over-indexing on Pepco (1.5× the country average).
Demographically, the Fruit audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical Fruit fan in Poland is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Pepco.
The key figures that characterise the Fruit profile in Poland.
66.5% are female, 33.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 40.1 |
| Estimated audience size | 2,822,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Fruit audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 2.99× | ||
| 02 | Floristry | Home & Garden | 2.90× | ||
| 03 | Nestlé | Food & Beverages | 2.84× | ||
| 04 | Chocolate brownie | Food & Beverages | 2.52× | ||
| 05 | Cheesecake | Food & Beverages | 2.44× | ||
| 06 | Pastry | Food & Beverages | 2.22× | ||
| 07 | Candy | Food & Beverages | 2.21× | ||
| 08 | Cheese | Food & Beverages | 2.21× | ||
| 09 | Milk | Food & Beverages | 2.19× | ||
| 10 | Breakfast | Food & Beverages | 2.03× | ||
| 11 | Meat | Food & Beverages | 1.89× | ||
| 12 | French cuisine | Food & Beverages | 1.77× | ||
| 13 | Cholesterol | Food & Beverages | 1.73× | ||
| 14 | Flower | Home & Garden | 1.72× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.69× | ||
| 16 | Viral video | Internet & Social Media | 1.69× | ||
| 17 | KiK | Shopping | 1.67× | ||
| 18 | Kitchenware | Home & Garden | 1.67× | ||
| 19 | Rossmann | Shopping | 1.60× | ||
| 20 | Pepco | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| DIY Mentality | THRILL | 1.31× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Career Orientation | POWER | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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