A data profile of the people who buy, follow and care about Fruit in United Arab Emirates — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 2,219,119 people in United Arab Emirates.
The average Fruit fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Vegetable, Salad, Cheese, with strongest over-indexing on Vegetable (2.11× the country average).
Demographically, the Fruit audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Fruit fan in United Arab Emirates is more male, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Vegetable.
The key figures that characterise the Fruit profile in United Arab Emirates.
40.1% are female, 59.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 36.4 |
| Estimated audience size | 2,219,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 34% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Fruit audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
Where the Fruit audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1M | 1.16× | |
| 02 | Ras Al Khaimah | ~100K | 1.09× | |
| 03 | Emirate of Ajman | ~200K | 1.06× | |
| 04 | Emirate of Sharjah | ~500K | 1.02× | |
| 05 | Fujairah | ~50K | 0.95× | |
| 06 | Dubai | ~1M | 0.72× |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salad | Food & Beverages | 2.37× | ||
| 02 | Decoration | Home & Garden | 2.23× | ||
| 03 | Vegetable | Food & Beverages | 2.11× | ||
| 04 | Casablanca | Travel & Leisure | 1.89× | ||
| 05 | Mother's Day | Kids & Family | 1.88× | ||
| 06 | Chocolate cake | Food & Beverages | 1.82× | ||
| 07 | Algeria | Travel & Leisure | 1.81× | ||
| 08 | Scarf | Fashion & Accessoires | 1.80× | ||
| 09 | Shrimp | Food & Beverages | 1.79× | ||
| 10 | Ice cream | Food & Beverages | 1.75× | ||
| 11 | Beirut | Travel & Leisure | 1.75× | ||
| 12 | Candy | Food & Beverages | 1.68× | ||
| 13 | Cheese | Food & Beverages | 1.61× | ||
| 14 | Cairo | Travel & Leisure | 1.60× | ||
| 15 | Cheesecake | Food & Beverages | 1.57× | ||
| 16 | Sandwich | Food & Beverages | 1.56× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.54× | ||
| 18 | Pastry | Food & Beverages | 1.54× | ||
| 19 | Pedicure | Beauty & Wellness | 1.52× | ||
| 20 | Morocco | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.23× | |
| Sustainability | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× |
Fruit has an estimated audience of 2,219,119 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
40.1% of Fruit fans are female, 59.9% are male, with an average age of 36.4 years.
Fruit fans show strongest brand affinity for Vegetable (2.11×), Salad (2.37×), and Cheese (1.61×) over the country average.
Fruit fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fruit itself, the audience over-indexes on Salad (2.37×), Cheese (1.61×), Morocco (1.51×), and Cairo (1.6×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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