Rascasse Audience Intelligence

Vegetable Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Vegetable in United Arab Emirates — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 2,043,322 people in United Arab Emirates.

#249among Topic in United Arab Emirates
#33in Food & Beverages

The average Vegetable fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Fruit, Meat, Salad, with strongest over-indexing on Fruit (2.11× the country average).

Demographically, the Vegetable audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Vegetable fan in United Arab Emirates is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Fruit.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Vegetable profile in United Arab Emirates.

Audience size
2M
in United Arab Emirates
Gender
40.8%
59.2% male
Age
37.0
average years
Country rank
#338
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetable fans

40.8% are female, 59.2% are male, average age 37.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Vegetable audience in United Arab Emirates
MetricValue
Female40.8%
Male59.2%
Average age37.0
Estimated audience size2,043,322
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Vegetable audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2932%
30-3932%
40-4918%
50+8%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Vegetable audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Vegetable
CountryShare
United States20.8%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetable audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Vegetable fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~200K1.10×
02Fujairah~50K1.07×
03Emirate of Sharjah~500K1.04×
04Emirate of Abu Dhabi~800K0.99×
05Ras Al Khaimah~100K0.97×
06Dubai~1M0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetable audience
#·InterestCategoryAffinity×
01SaladFood & Beverages2.58×
02Korean hip hopMusic & Radio2.43×
03spicy foodFood & Beverages2.40×
04FruitFood & Beverages2.11×
05WifeKids & Family1.93×
06KoreaTravel & Leisure1.89×
07Dish (food)Food & Beverages1.83×
08Organic farmingFood & Beverages1.80×
09Rock and rollMusic & Radio1.79×
10ShrimpFood & Beverages1.78×
11Nut (fruit)Food & Beverages1.77×
12K-popMusic & Radio1.71×
13SinkHome & Garden1.71×
14BeefFood & Beverages1.69×
15MeatFood & Beverages1.61×
16GrillingFood & Beverages1.60×
17SeoulTravel & Leisure1.57×
18Fried chickenFood & Beverages1.56×
19Kitchen utensilHome & Garden1.54×
20CheeseFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetable audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
Convenience OrientationPREMIUM1.06×
Design AffinityPREMIUM1.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetable audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.82×
Family OrientationCONSERVATISM0.89×
Social Media UsageJOY0.97×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Vegetable have in United Arab Emirates?

Vegetable has an estimated audience of 2,043,322 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Vegetable fans?

40.8% of Vegetable fans are female, 59.2% are male, with an average age of 37.0 years.

03

Which brands do Vegetable fans like most?

Vegetable fans show strongest brand affinity for Fruit (2.11×), Meat (1.61×), and Salad (2.58×) over the country average.

04

Where do Vegetable fans live in United Arab Emirates?

Vegetable fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vegetable fans also like?

Beyond Vegetable itself, the audience over-indexes on Meat (1.61×), Salad (2.58×), Dish (food) (1.83×), and Grilling (1.6×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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