A data profile of the people who buy, follow and care about Vegetable in Australia — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 5,780,269 people in Australia.
The average Vegetable fan in Australia is 44.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Fruit, Seafood, Nut (fruit), with strongest over-indexing on Fruit (1.63× the country average).
Demographically, the Vegetable audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Vegetable fan in Australia is more female, around 44.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fruit.
The key figures that characterise the Vegetable profile in Australia.
66.7% are female, 33.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 44.1 |
| Estimated audience size | 5,780,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Vegetable audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Vegetable audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~600K | 1.21× | |
| 02 | Victoria | ~2M | 1.11× | |
| 03 | Western Australia | ~700K | 1.04× | |
| 04 | Tasmania | ~100K | 1.02× | |
| 05 | New South Wales | ~2M | 0.99× | |
| 06 | Queensland | ~1.5M | 0.96× | |
| 07 | Australian Capital Territory | ~100K | 0.88× | |
| 08 | Northern Territory | ~50K | 0.87× |
The strongest cross-interests of the Vegetable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fruit salad | Food & Beverages | 2.79× | ||
| 02 | Kitchen Design | Home & Garden | 2.22× | ||
| 03 | Strawberry | Food & Beverages | 2.11× | ||
| 04 | Dried fruit | Food & Beverages | 2.11× | ||
| 05 | spicy food | Food & Beverages | 1.88× | ||
| 06 | Vegetable Gardening | Food & Beverages | 1.85× | ||
| 07 | Healthy food | Health | 1.76× | ||
| 08 | Kitchen knife | Home & Garden | 1.74× | ||
| 09 | Salad | Food & Beverages | 1.73× | ||
| 10 | Korean hip hop | Music & Radio | 1.71× | ||
| 11 | Fruit | Food & Beverages | 1.63× | ||
| 12 | Pork | Food & Beverages | 1.61× | ||
| 13 | Health And Beauty | Beauty & Wellness | 1.59× | ||
| 14 | Unique Gifts | Shopping | 1.55× | ||
| 15 | Nut (fruit) | Food & Beverages | 1.54× | ||
| 16 | Barbecue grill | Home & Garden | 1.54× | ||
| 17 | Birthday Gifts | Kids & Family | 1.53× | ||
| 18 | Seafood | Food & Beverages | 1.52× | ||
| 19 | Wife | Kids & Family | 1.50× | ||
| 20 | Steakhouse | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.40× | |
| Design Affinity | PREMIUM | 1.11× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× |
Vegetable has an estimated audience of 5,780,269 people in Australia, concentrated in New South Wales and Victoria.
66.7% of Vegetable fans are female, 33.3% are male, with an average age of 44.1 years.
Vegetable fans show strongest brand affinity for Fruit (1.63×), Seafood (1.52×), and Nut (fruit) (1.54×) over the country average.
Vegetable fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Vegetable itself, the audience over-indexes on Seafood (1.52×), Nut (fruit) (1.54×), Pork (1.61×), and Salad (1.73×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.