A data profile of the people who buy, follow and care about Dish (food) in United Arab Emirates — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 1,347,980 people in United Arab Emirates.
Dish (food) fans in United Arab Emirates are concentrated in Dubai, with strong brand affinity for Google Maps.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Grilling, Vegetable, with strongest over-indexing on Google Maps (1.6× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Dish (food) fan in United Arab Emirates shows strong Convenience Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Dish (food) profile in United Arab Emirates.
| Metric | Value |
|---|---|
| Estimated audience size | 1,347,980 |
of the worldwide Dish (food) audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
Where the Dish (food) audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~100K | 1.06× | |
| 02 | Ras Al Khaimah | ~70K | 1.02× | |
| 03 | Emirate of Abu Dhabi | ~600K | 1.01× | |
| 04 | Emirate of Sharjah | ~300K | 1.00× | |
| 05 | Fujairah | ~30K | 0.98× | |
| 06 | Dubai | ~900K | 0.93× |
The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ted Baker | Fashion & Accessoires | 4.80× | ||
| 02 | Blender | Home & Garden | 3.54× | ||
| 03 | Lobster | Food & Beverages | 3.49× | ||
| 04 | Star Cinema | Movies & TV | 3.28× | ||
| 05 | Salad | Food & Beverages | 2.80× | ||
| 06 | Shrimp | Food & Beverages | 2.74× | ||
| 07 | Microwave oven | Home & Garden | 2.26× | ||
| 08 | Grilling | Food & Beverages | 2.01× | ||
| 09 | Cabinetry | Home & Garden | 1.99× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.93× | ||
| 11 | Pizza | Food & Beverages | 1.87× | ||
| 12 | Vegetable | Food & Beverages | 1.83× | ||
| 13 | Snack food | Food & Beverages | 1.71× | ||
| 14 | Street food | Food & Beverages | 1.71× | ||
| 15 | Kitchenware | Home & Garden | 1.65× | ||
| 16 | Google Maps | Internet & Social Media | 1.60× | ||
| 17 | Bakery | Food & Beverages | 1.60× | ||
| 18 | Online food ordering | Food & Beverages | 1.58× | ||
| 19 | Organic food | Food & Beverages | 1.55× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.79× | |
| Indulgence | JOY | 1.66× | |
| Urban Lifestyle | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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