A data profile of the people who buy, follow and care about Online food ordering in United Arab Emirates — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 2,179,088 people in United Arab Emirates.
The average Online food ordering fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include McDonald's, Deliveroo, KFC, with strongest over-indexing on McDonald's (1.69× the country average).
Demographically, the Online food ordering audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Online food ordering fan in United Arab Emirates is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for McDonald's.
The key figures that characterise the Online food ordering profile in United Arab Emirates.
37.9% are female, 62.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 35.2 |
| Estimated audience size | 2,179,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 35% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Online food ordering audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
Where the Online food ordering audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~60K | 1.12× | |
| 02 | Ras Al Khaimah | ~100K | 1.02× | |
| 03 | Emirate of Ajman | ~200K | 0.97× | |
| 04 | Emirate of Sharjah | ~400K | 0.90× | |
| 05 | Emirate of Abu Dhabi | ~800K | 0.87× | |
| 06 | Dubai | ~1.5M | 0.85× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deliveroo | Food & Beverages | 5.22× | ||
| 02 | Cheeseburger | Food & Beverages | 2.99× | ||
| 03 | Domino's Pizza | Food & Beverages | 2.91× | ||
| 04 | Sunday Brunch | Kids & Family | 2.89× | ||
| 05 | Zomato | Food & Beverages | 2.58× | ||
| 06 | Pizza delivery | Food & Beverages | 2.48× | ||
| 07 | Fried chicken | Food & Beverages | 2.16× | ||
| 08 | Cookbook | Food & Beverages | 2.15× | ||
| 09 | Local food | Food & Beverages | 2.07× | ||
| 10 | Culinary art | Arts & Culture | 2.03× | ||
| 11 | Home Delivery | Food & Beverages | 1.96× | ||
| 12 | Pizza Hut | Food & Beverages | 1.84× | ||
| 13 | Fast food restaurants | Food & Beverages | 1.81× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.79× | ||
| 15 | McDonald's | Food & Beverages | 1.69× | ||
| 16 | Snack food | Food & Beverages | 1.65× | ||
| 17 | Brunch | Food & Beverages | 1.65× | ||
| 18 | Street food | Food & Beverages | 1.65× | ||
| 19 | Diners | Food & Beverages | 1.60× | ||
| 20 | KFC | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.11× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.11× |
Online food ordering has an estimated audience of 2,179,088 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
37.9% of Online food ordering fans are female, 62.1% are male, with an average age of 35.2 years.
Online food ordering fans show strongest brand affinity for McDonald's (1.69×), Deliveroo (5.22×), and KFC (1.55×) over the country average.
Online food ordering fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Deliveroo (5.22×), KFC (1.55×), Local food (2.07×), and Pizza Hut (1.84×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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