A data profile of the people who buy, follow and care about Diners in United Arab Emirates — modelled from more than twelve digital signal sources. Diners has an estimated audience of 1,703,969 people in United Arab Emirates.
The average Diners fan in United Arab Emirates is 36.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Fast casual restaurants, Local food, Cairo, with strongest over-indexing on Fast casual restaurants (4.09× the country average).
Demographically, the Diners audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Diners fan in United Arab Emirates is more male, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Diners profile in United Arab Emirates.
37.4% are female, 62.6% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 36.6 |
| Estimated audience size | 1,703,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Diners audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
Where the Diners audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~800K | 1.07× | |
| 02 | Emirate of Sharjah | ~400K | 1.06× | |
| 03 | Dubai | ~1.5M | 1.04× | |
| 04 | Emirate of Ajman | ~200K | 0.99× | |
| 05 | Ras Al Khaimah | ~90K | 0.99× | |
| 06 | Fujairah | ~40K | 0.97× |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.09× | ||
| 02 | Mother's Day | Kids & Family | 2.27× | ||
| 03 | Local food | Food & Beverages | 2.25× | ||
| 04 | Algeria | Travel & Leisure | 2.25× | ||
| 05 | Cairo | Travel & Leisure | 2.17× | ||
| 06 | Online poker | Games | 2.14× | ||
| 07 | Scarf | Fashion & Accessoires | 2.13× | ||
| 08 | Chocolate cake | Food & Beverages | 1.97× | ||
| 09 | Candy | Food & Beverages | 1.96× | ||
| 10 | Morocco | Travel & Leisure | 1.89× | ||
| 11 | Ice cream | Food & Beverages | 1.83× | ||
| 12 | Cheese | Food & Beverages | 1.70× | ||
| 13 | Organic food | Food & Beverages | 1.69× | ||
| 14 | Pastry | Food & Beverages | 1.65× | ||
| 15 | Online food ordering | Food & Beverages | 1.60× | ||
| 16 | Beer | Food & Beverages | 1.59× | ||
| 17 | Online games | Games | 1.55× | ||
| 18 | Pizza | Food & Beverages | 1.55× | ||
| 19 | Bahrain | Travel & Leisure | 1.54× | ||
| 20 | High-net-worth individual | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.41× | |
| Sustainability | BALANCE | 1.32× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.63× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.74× |
Diners has an estimated audience of 1,703,969 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
37.4% of Diners fans are female, 62.6% are male, with an average age of 36.6 years.
Diners fans show strongest brand affinity for Fast casual restaurants (4.09×), Local food (2.25×), and Cairo (2.17×) over the country average.
Diners fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Diners itself, the audience over-indexes on Local food (2.25×), Cairo (2.17×), Organic food (1.69×), and Morocco (1.89×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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