Rascasse Audience Intelligence

Candy Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Candy in United Arab Emirates — modelled from more than twelve digital signal sources. Candy has an estimated audience of 1,256,177 people in United Arab Emirates.

#509among Topic in United Arab Emirates
#71in Food & Beverages

The average Candy fan in United Arab Emirates is 35.4 years old, balanced, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Oman, Saudi Arabia, Qatar, with strongest over-indexing on Oman (2.19× the country average).

Demographically, the Candy audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Candy fan in United Arab Emirates is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Oman.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Candy profile in United Arab Emirates.

Audience size
1.3M
in United Arab Emirates
Gender
50.8%
49.2% male
Age
35.4
average years
Country rank
#692
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candy fans

50.8% are female, 49.2% are male, average age 35.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Candy audience in United Arab Emirates
MetricValue
Female50.8%
Male49.2%
Average age35.4
Estimated audience size1,256,177
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Candy audience in United Arab Emirates
Age bracketShare%
16-1915%
20-2934%
30-3928%
40-4915%
50+7%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Candy audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Candy
CountryShare
United States18.6%
Brazil9.3%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candy audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Candy fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~90K1.38×
02Fujairah~30K1.05×
03Emirate of Ajman~100K1.02×
04Emirate of Abu Dhabi~500K1.00×
05Emirate of Sharjah~200K0.88×
06Dubai~500K0.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Candy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Candy audience
#·InterestCategoryAffinity×
01ConfectioneryFood & Beverages2.51×
02Popular musicMusic & Radio2.20×
03OmanTravel & Leisure2.19×
04JordanTravel & Leisure2.16×
05Online food orderingFood & Beverages2.15×
06SyriaTravel & Leisure2.15×
07TeaFood & Beverages2.13×
08Electronic musicMusic & Radio2.07×
09LunchFood & Beverages2.06×
10Real Madrid C.F.Sports1.95×
11QatarTravel & Leisure1.92×
12Saudi ArabiaTravel & Leisure1.85×
13StarbucksFood & Beverages1.83×
14TurkeyTravel & Leisure1.81×
15Men's clothingFashion & Accessoires1.79×
16Sharjah (city)Travel & Leisure1.78×
17Burj KhalifaTravel & Leisure1.66×
18BeveragesFood & Beverages1.64×
19CultureLiterature1.55×
20Abu DhabiTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Candy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Candy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.40×
Social Media UsageJOY1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Candy audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.92×
Design AffinityPREMIUM0.94×
Convenience OrientationPREMIUM0.97×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Candy have in United Arab Emirates?

Candy has an estimated audience of 1,256,177 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Candy fans?

50.8% of Candy fans are female, 49.2% are male, with an average age of 35.4 years.

03

Which brands do Candy fans like most?

Candy fans show strongest brand affinity for Oman (2.19×), Saudi Arabia (1.85×), and Qatar (1.92×) over the country average.

04

Where do Candy fans live in United Arab Emirates?

Candy fans in United Arab Emirates are most concentrated in Dubai (reach ~500K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Candy fans also like?

Beyond Candy itself, the audience over-indexes on Saudi Arabia (1.85×), Qatar (1.92×), Abu Dhabi (1.54×), and Beverages (1.64×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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