Rascasse Audience Intelligence

Candy Audience in Indonesia

A data profile of the people who buy, follow and care about Candy in Indonesia — modelled from more than twelve digital signal sources. Candy has an estimated audience of 2,333,314 people in Indonesia.

#667among Topic in Indonesia
#94in Food & Beverages

The average Candy fan in Indonesia is 33.1 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Candy profile in Indonesia.

Audience size
2.3M
in Indonesia
Gender
67.8%
32.2% male
Age
33.1
average years
Country rank
#900
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candy fans

67.8% are female, 32.2% are male, average age 33.1.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Candy audience in Indonesia
MetricValue
Female67.8%
Male32.2%
Average age33.1
Estimated audience size2,333,314
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Candy audience in Indonesia
Age bracketShare%
16-1925%
20-2935%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Candy audience comes from Indonesia.

Worldwide audience distribution share by country for Candy
CountryShare
United States18.6%
Brazil9.3%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candy audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Candy fans by region: top regions in Indonesia
#RegionReachAffinity×
01South Sumatra~200K3.07×
02Bali~70K1.50×
03West Nusa Tenggara~30K1.16×
04Central Kalimantan~20K1.15×
05Banten~100K1.13×
06Riau Islands~30K1.11×
07South Sulawesi~80K1.10×
08South Kalimantan~30K1.09×
09Jakarta~200K1.08×
10East Kalimantan~40K1.07×
11West Kalimantan~40K1.06×
12Bangka-Belitung Islands~10K1.02×
13North Sulawesi~30K1.01×
14North Kalimantan~7K0.98×
15Gorontalo (disambiguation)(2)~10K0.96×
16West Papua~7K0.96×
17West Sulawesi~9K0.95×
18Lampung~40K0.94×
19Jambi~20K0.94×
20Special Region of Yogyakarta~40K0.93×
21East Java~200K0.92×
22Bengkulu~20K0.92×
23Southeast Sulawesi~20K0.92×
24Papua (province)~10K0.92×
25Central Sulawesi~20K0.91×
26Central Java~200K0.90×
27Riau~50K0.90×
28Aceh~30K0.90×
29Maluku~10K0.90×
30North Maluku~7K0.90×
31North Sumatra~100K0.89×
32West Java~300K0.85×
33West Sumatra~30K0.82×
34East Nusa Tenggara~20K0.81×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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