A data profile of the people who buy, follow and care about Starbucks in United Arab Emirates — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 2,953,845 people in United Arab Emirates.
The average Starbucks fan in United Arab Emirates is 34.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include McDonald's, Burger King, Fast food, with strongest over-indexing on McDonald's (2.38× the country average).
Demographically, the Starbucks audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Starbucks fan in United Arab Emirates is more male, around 34.8 years old, with strong Social Media Usage tendencies and a notable affinity for McDonald's.
The key figures that characterise the Starbucks profile in United Arab Emirates.
41.5% are female, 58.5% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 34.8 |
| Estimated audience size | 2,953,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Starbucks audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2M | 1.71× | |
| 02 | Emirate of Abu Dhabi | ~1.5M | 1.34× | |
| 03 | Emirate of Sharjah | ~500K | 0.81× | |
| 04 | Ras Al Khaimah | ~100K | 0.77× | |
| 05 | Emirate of Ajman | ~200K | 0.72× | |
| 06 | Fujairah | ~50K | 0.67× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronald McDonald | Food & Beverages | 5.55× | ||
| 02 | Wendy's | Food & Beverages | 5.06× | ||
| 03 | Greenpeace | Politics & Society | 4.73× | ||
| 04 | Burger King | Food & Beverages | 3.62× | ||
| 05 | Walmart | Shopping | 3.44× | ||
| 06 | McDonald's | Food & Beverages | 2.38× | ||
| 07 | French fries | Food & Beverages | 2.25× | ||
| 08 | Temu | Shopping | 2.09× | ||
| 09 | Star Cinema | Movies & TV | 1.91× | ||
| 10 | Hamburger | Food & Beverages | 1.84× | ||
| 11 | Maguindanao language | Politics & Society | 1.82× | ||
| 12 | Filipino language | Politics & Society | 1.78× | ||
| 13 | Overseas Filipino | Politics & Society | 1.74× | ||
| 14 | Cebu Pacific | Travel & Leisure | 1.73× | ||
| 15 | Sari-sari store | Shopping | 1.59× | ||
| 16 | Fast food | Food & Beverages | 1.58× | ||
| 17 | Cheesecake | Food & Beverages | 1.55× | ||
| 18 | Hardee's | Food & Beverages | 1.53× | ||
| 19 | Fried chicken | Food & Beverages | 1.53× | ||
| 20 | Pakistan Super League | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.04× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.02× | |
| Social Media Usage | JOY | 1.04× |
Starbucks's target market in United Arab Emirates covers an estimated 2,953,845 people, concentrated in Dubai and Emirate of Abu Dhabi.
41.5% of the Starbucks audience are female, 58.5% are male, with an average age of 34.8 years.
Starbucks fans show strongest brand affinity for McDonald's (2.38×), Burger King (3.62×), and Fast food (1.58×) over the country average.
Starbucks fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Burger King (3.62×), Fast food (1.58×), French fries (2.25×), and Wendy's (5.06×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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