A data profile of the people who buy, follow and care about Diners in Australia — modelled from more than twelve digital signal sources. Diners has an estimated audience of 2,217,119 people in Australia.
Diners has an estimated audience of 2,217,119 people in Australia. 62.5% are female, 37.5% are male, average age 41.9. Top brand affinities: Fast casual restaurants, Seafood, Lunch, Pizza, Organic food.
Top brand affinities include Fast casual restaurants, Seafood, Lunch, with strongest over-indexing on Fast casual restaurants (4.62× the country average).
Demographically, the Diners audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Diners fan in Australia is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Diners profile in Australia.
62.5% are female, 37.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.9 |
| Estimated audience size | 2,217,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Diners audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.62× | ||
| 02 | Seafood | Food & Beverages | 2.61× | ||
| 03 | Online food ordering | Food & Beverages | 2.35× | ||
| 04 | Brunch | Food & Beverages | 2.24× | ||
| 05 | Sandwich | Food & Beverages | 2.22× | ||
| 06 | Lunch | Food & Beverages | 2.08× | ||
| 07 | Hamburger | Food & Beverages | 2.04× | ||
| 08 | Pizza | Food & Beverages | 2.03× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.96× | ||
| 10 | Steak | Food & Beverages | 1.85× | ||
| 11 | Pasta | Food & Beverages | 1.84× | ||
| 12 | Local food | Food & Beverages | 1.79× | ||
| 13 | Real property | Home & Garden | 1.67× | ||
| 14 | Soft drinks | Food & Beverages | 1.67× | ||
| 15 | Cheese | Food & Beverages | 1.65× | ||
| 16 | Organic food | Food & Beverages | 1.64× | ||
| 17 | Pastry | Food & Beverages | 1.62× | ||
| 18 | Dinner | Food & Beverages | 1.54× | ||
| 19 | Grilling | Food & Beverages | 1.54× | ||
| 20 | Breakfast | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Luxury Orientation | PREMIUM | 1.41× | |
| Urban Lifestyle | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.90× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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