A data profile of the people who buy, follow and care about Diners in Indonesia — modelled from more than twelve digital signal sources. Diners has an estimated audience of 4,452,283 people in Indonesia.
Diners has an estimated audience of 4,452,283 people in Indonesia. 52.3% are female, 47.7% are male, average age 35.2. Top brand affinities: Pizza, Traveloka, Online food ordering, Hair products, Fast food.
Top brand affinities include Pizza, Traveloka, Online food ordering, with strongest over-indexing on Pizza (2.81× the country average).
Demographically, the Diners audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Diners fan in Indonesia is balanced, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Pizza.
The key figures that characterise the Diners profile in Indonesia.
52.3% are female, 47.7% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 35.2 |
| Estimated audience size | 4,452,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Diners audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.81× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.54× | ||
| 03 | Kitchenware | Home & Garden | 2.50× | ||
| 04 | Family car | Cars & Mobility | 2.25× | ||
| 05 | Online food ordering | Food & Beverages | 2.23× | ||
| 06 | KFC | Food & Beverages | 2.14× | ||
| 07 | Local news | News | 1.98× | ||
| 08 | Traveloka | Travel & Leisure | 1.93× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.92× | ||
| 10 | Espresso | Food & Beverages | 1.83× | ||
| 11 | FamilyMart | Shopping | 1.82× | ||
| 12 | Fast food | Food & Beverages | 1.79× | ||
| 13 | Bars | Travel & Leisure | 1.78× | ||
| 14 | Cappuccino | Food & Beverages | 1.64× | ||
| 15 | Spas | Beauty & Wellness | 1.63× | ||
| 16 | Business class | Travel & Leisure | 1.56× | ||
| 17 | Hair products | Beauty & Wellness | 1.55× | ||
| 18 | Local food | Food & Beverages | 1.55× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.54× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Design Affinity | PREMIUM | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.55× | |
| Spirituality | BALANCE | 0.63× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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