A data profile of the people who buy, follow and care about Barbecue in Indonesia — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 4,293,536 people in Indonesia.
The average Barbecue fan in Indonesia is 37.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Fast food, Local food, Tunic, with strongest over-indexing on Fast food (1.53× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Barbecue fan in Indonesia is balanced, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Fast food.
The key figures that characterise the Barbecue profile in Indonesia.
46.3% are female, 53.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 37.4 |
| Estimated audience size | 4,293,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Barbecue audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 3.72× | |
| 02 | West Nusa Tenggara | ~70K | 1.35× | |
| 03 | West Papua | ~10K | 1.10× | |
| 04 | Jakarta | ~400K | 1.07× | |
| 05 | West Sulawesi | ~20K | 1.07× | |
| 06 | North Kalimantan | ~10K | 1.05× | |
| 07 | Gorontalo (disambiguation)(2) | ~20K | 1.03× | |
| 08 | North Maluku | ~20K | 1.02× | |
| 09 | Papua (province) | ~30K | 1.01× | |
| 10 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 11 | Maluku | ~20K | 1.01× | |
| 12 | Riau Islands | ~50K | 0.99× | |
| 13 | Bengkulu | ~30K | 0.99× | |
| 14 | Central Kalimantan | ~30K | 0.98× | |
| 15 | Southeast Sulawesi | ~30K | 0.98× | |
| 16 | Central Sulawesi | ~40K | 0.96× | |
| 17 | South Kalimantan | ~50K | 0.95× | |
| 18 | East Nusa Tenggara | ~40K | 0.95× | |
| 19 | North Sulawesi | ~40K | 0.95× | |
| 20 | Banten | ~200K | 0.94× | |
| 21 | Jambi | ~50K | 0.94× | |
| 22 | West Kalimantan | ~60K | 0.93× | |
| 23 | Special Region of Yogyakarta | ~70K | 0.92× | |
| 24 | Aceh | ~50K | 0.92× | |
| 25 | West Sumatra | ~70K | 0.90× | |
| 26 | Lampung | ~80K | 0.89× | |
| 27 | East Kalimantan | ~60K | 0.89× | |
| 28 | South Sulawesi | ~100K | 0.88× | |
| 29 | South Sumatra | ~90K | 0.88× | |
| 30 | Riau | ~90K | 0.88× | |
| 31 | North Sumatra | ~200K | 0.80× | |
| 32 | East Java | ~400K | 0.77× | |
| 33 | Central Java | ~300K | 0.76× | |
| 34 | West Java | ~500K | 0.72× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby powder | Kids & Family | 1.79× | ||
| 02 | Infant clothing | Kids & Family | 1.76× | ||
| 03 | Latin American cuisine | Food & Beverages | 1.75× | ||
| 04 | Infant bodysuit | Kids & Family | 1.66× | ||
| 05 | Spanish cuisine | Food & Beverages | 1.64× | ||
| 06 | German cuisine | Food & Beverages | 1.64× | ||
| 07 | Fast casual restaurants | Food & Beverages | 1.62× | ||
| 08 | Greek cuisine | Food & Beverages | 1.61× | ||
| 09 | Diaper bag | Kids & Family | 1.61× | ||
| 10 | Tunic | Fashion & Accessoires | 1.57× | ||
| 11 | Pizza | Food & Beverages | 1.57× | ||
| 12 | Local food | Food & Beverages | 1.56× | ||
| 13 | Pajamas | Fashion & Accessoires | 1.55× | ||
| 14 | Foundation (cosmetics) | Beauty & Wellness | 1.54× | ||
| 15 | Grilling | Food & Beverages | 1.54× | ||
| 16 | Fast food | Food & Beverages | 1.53× | ||
| 17 | Web fiction | Literature | 1.53× | ||
| 18 | Seafood | Food & Beverages | 1.51× | ||
| 19 | Diners | Food & Beverages | 1.51× | ||
| 20 | Beef | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.74× |
Barbecue has an estimated audience of 4,293,536 people in Indonesia, concentrated in West Java and Jakarta.
46.3% of Barbecue fans are female, 53.7% are male, with an average age of 37.4 years.
Barbecue fans show strongest brand affinity for Fast food (1.53×), Local food (1.56×), and Tunic (1.57×) over the country average.
Barbecue fans in Indonesia are most concentrated in West Java (reach ~500K), Jakarta (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Local food (1.56×), Tunic (1.57×), Seafood (1.51×), and Diners (1.51×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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