A data profile of the people who buy, follow and care about Barbecue in Colombia — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 3,592,417 people in Colombia.
Barbecue has an estimated audience of 3,592,417 people in Colombia. 58.9% are female, 41.1% are male, average age 35.9. Top brand affinities: Asado, Willow, Tostones, Lasagne, Tamale.
Top brand affinities include Asado, Willow, Tostones, with strongest over-indexing on Asado (1.52× the country average).
Demographically, the Barbecue audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Barbecue fan in Colombia is more female, around 35.9 years old, with strong Creativity tendencies and a notable affinity for Asado.
The key figures that characterise the Barbecue profile in Colombia.
58.9% are female, 41.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 35.9 |
| Estimated audience size | 3,592,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Barbecue audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Béchamel sauce | Food & Beverages | 1.86× | ||
| 02 | Ajiaco | Food & Beverages | 1.83× | ||
| 03 | Tostones | Food & Beverages | 1.74× | ||
| 04 | Chopped (TV series) | Movies & TV | 1.74× | ||
| 05 | Corn starch | Food & Beverages | 1.72× | ||
| 06 | San Felipe, Yaracuy | Travel & Leisure | 1.70× | ||
| 07 | Churrasco | Food & Beverages | 1.68× | ||
| 08 | Stock pot | Home & Garden | 1.68× | ||
| 09 | Tamale | Food & Beverages | 1.67× | ||
| 10 | Maggi | Food & Beverages | 1.65× | ||
| 11 | Roast beef | Food & Beverages | 1.64× | ||
| 12 | Bean (film) | Movies & TV | 1.61× | ||
| 13 | Lasagne | Food & Beverages | 1.59× | ||
| 14 | Chantilly, Oise | Travel & Leisure | 1.59× | ||
| 15 | Eudora, Kansas | Travel & Leisure | 1.59× | ||
| 16 | Chimichurri | Food & Beverages | 1.57× | ||
| 17 | Willow | Home & Garden | 1.53× | ||
| 18 | À la carte | Food & Beverages | 1.53× | ||
| 19 | Asado | Food & Beverages | 1.52× | ||
| 20 | Gratin | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Indulgence | JOY | 1.01× | |
| Risk Appetite | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Individualism | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.