A data profile of the people who buy, follow and care about Barbecue in South Africa — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 2,075,992 people in South Africa.
Barbecue has an estimated audience of 2,075,992 people in South Africa. 58.3% are female, 41.7% are male, average age 37.5. Top brand affinities: ShopRite (United States), Grilling, Chicken (food), Steak, Pie.
Top brand affinities include ShopRite (United States), Grilling, Chicken (food), with strongest over-indexing on ShopRite (United States) (1.6× the country average).
Demographically, the Barbecue audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Barbecue fan in South Africa is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Barbecue profile in South Africa.
58.3% are female, 41.7% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 37.5 |
| Estimated audience size | 2,075,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Barbecue audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swakopmund | Travel & Leisure | 2.03× | ||
| 02 | Stew | Food & Beverages | 1.69× | ||
| 03 | European cuisine | Food & Beverages | 1.67× | ||
| 04 | Tupperware | Home & Garden | 1.67× | ||
| 05 | Brazilian Portuguese | Politics & Society | 1.64× | ||
| 06 | Aramex | Business & Career | 1.63× | ||
| 07 | ShopRite (United States) | Food & Beverages | 1.60× | ||
| 08 | Smântână | Food & Beverages | 1.60× | ||
| 09 | Steak | Food & Beverages | 1.58× | ||
| 10 | Cash and carry (wholesale) | Shopping | 1.57× | ||
| 11 | Rooi Rose | News | 1.57× | ||
| 12 | Egg (food) | Food & Beverages | 1.56× | ||
| 13 | Garlic | Food & Beverages | 1.56× | ||
| 14 | Porch | Home & Garden | 1.56× | ||
| 15 | Grilling | Food & Beverages | 1.55× | ||
| 16 | Sausage | Food & Beverages | 1.55× | ||
| 17 | Pie | Food & Beverages | 1.54× | ||
| 18 | Boerewors | Food & Beverages | 1.54× | ||
| 19 | Chicken (food) | Food & Beverages | 1.53× | ||
| 20 | Muffin | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.88× | |
| Travelling | THRILL | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.56× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Travelling | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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