A data profile of the people who buy, follow and care about Barbecue in Australia — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 6,825,434 people in Australia.
The average Barbecue fan in Australia is 43.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, Princess Cruises, The Economist, with strongest over-indexing on Retirement community (1.65× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Barbecue fan in Australia is balanced, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.
The key figures that characterise the Barbecue profile in Australia.
54.6% are female, 45.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.4 |
| Estimated audience size | 6,825,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Barbecue audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~900K | 1.11× | |
| 02 | Queensland | ~1.5M | 1.05× | |
| 03 | Tasmania | ~200K | 1.02× | |
| 04 | Northern Territory | ~70K | 1.02× | |
| 05 | South Australia | ~500K | 1.00× | |
| 06 | Australian Capital Territory | ~100K | 0.95× | |
| 07 | New South Wales | ~2.5M | 0.93× | |
| 08 | Victoria | ~2M | 0.89× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elisa (Italian singer) | Music & Radio | 1.96× | ||
| 02 | Stevia | Food & Beverages | 1.80× | ||
| 03 | Television antenna | Home & Garden | 1.77× | ||
| 04 | Retirement community | Kids & Family | 1.65× | ||
| 05 | White Castle (restaurant) | Food & Beverages | 1.65× | ||
| 06 | Wendy's | Food & Beverages | 1.64× | ||
| 07 | Ronald McDonald | Food & Beverages | 1.64× | ||
| 08 | Super Size Me | Movies & TV | 1.64× | ||
| 09 | Beef tenderloin | Food & Beverages | 1.58× | ||
| 10 | Tom yum | Food & Beverages | 1.58× | ||
| 11 | Korean barbecue | Food & Beverages | 1.57× | ||
| 12 | Holland America Line | Travel & Leisure | 1.56× | ||
| 13 | Cruise Critic | Travel & Leisure | 1.55× | ||
| 14 | Gardening Tips | Home & Garden | 1.55× | ||
| 15 | The Economist | Business & Career | 1.53× | ||
| 16 | Princess Cruises | Travel & Leisure | 1.52× | ||
| 17 | Carnival Cruise Lines | Travel & Leisure | 1.52× | ||
| 18 | Doris Day | Movies & TV | 1.52× | ||
| 19 | Deep fryer | Food & Beverages | 1.52× | ||
| 20 | American Idol | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Quality Awareness | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.80× |
Barbecue has an estimated audience of 6,825,434 people in Australia, concentrated in New South Wales and Victoria.
54.6% of Barbecue fans are female, 45.4% are male, with an average age of 43.4 years.
Barbecue fans show strongest brand affinity for Retirement community (1.65×), Princess Cruises (1.52×), and The Economist (1.53×) over the country average.
Barbecue fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Princess Cruises (1.52×), The Economist (1.53×), Carnival Cruise Lines (1.52×), and Wendy's (1.64×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.