A data profile of the people who buy, follow and care about Barbecue in Poland — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 3,913,026 people in Poland.
Barbecue has an estimated audience of 3,913,026 people in Poland. 59.6% are female, 40.4% are male, average age 43.2. Top brand affinities: Super Express, Office 365, Tablecloth, Plus-size clothing, Holiday cottage.
Top brand affinities include Super Express, Office 365, Tablecloth, with strongest over-indexing on Super Express (1.65× the country average).
Demographically, the Barbecue audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Barbecue fan in Poland is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Super Express.
The key figures that characterise the Barbecue profile in Poland.
59.6% are female, 40.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.2 |
| Estimated audience size | 3,913,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Barbecue audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tablecloth | Home & Garden | 2.34× | ||
| 02 | Winiary (company) | Food & Beverages | 1.94× | ||
| 03 | OpenStreetMap | Internet & Social Media | 1.75× | ||
| 04 | Office 365 | Technology & Electronics | 1.74× | ||
| 05 | Nocowanie.pl | Travel & Leisure | 1.74× | ||
| 06 | Bonprix | Shopping | 1.72× | ||
| 07 | Vendor | Business & Career | 1.71× | ||
| 08 | Ranch | Travel & Leisure | 1.71× | ||
| 09 | Plus-size clothing | Fashion & Accessoires | 1.70× | ||
| 10 | Magnolia (film) | Movies & TV | 1.67× | ||
| 11 | Ursula von der Leyen | Politics & Society | 1.67× | ||
| 12 | Super Express | News | 1.65× | ||
| 13 | Holiday cottage | Travel & Leisure | 1.63× | ||
| 14 | Barbecue grill | Home & Garden | 1.63× | ||
| 15 | Curtain | Home & Garden | 1.62× | ||
| 16 | Anna Jantar | Music & Radio | 1.59× | ||
| 17 | Cholesterol | Food & Beverages | 1.58× | ||
| 18 | Demi Moore | Movies & TV | 1.54× | ||
| 19 | Salad | Food & Beverages | 1.53× | ||
| 20 | Culinary art | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.26× | |
| Individualism | JOY | 1.22× | |
| Quality Awareness | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Sustainability | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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