A data profile of the people who buy, follow and care about Barbecue in United Arab Emirates — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 2,715,678 people in United Arab Emirates.
The average Barbecue fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Sandboarding, Wendy's, Mansaf, with strongest over-indexing on Sandboarding (1.81× the country average).
Demographically, the Barbecue audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 6 regions tracked by Rascasse.
The typical Barbecue fan in United Arab Emirates is more male, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for Sandboarding.
The key figures that characterise the Barbecue profile in United Arab Emirates.
30.6% are female, 69.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 36.4 |
| Estimated audience size | 2,715,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 35% | |
| 30-39 | 32% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Barbecue audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2M | 1.15× | |
| 02 | Emirate of Ajman | ~300K | 1.02× | |
| 03 | Emirate of Sharjah | ~600K | 1.01× | |
| 04 | Emirate of Abu Dhabi | ~1M | 0.99× | |
| 05 | Fujairah | ~60K | 0.99× | |
| 06 | Ras Al Khaimah | ~100K | 0.96× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandboarding | Sports | 1.81× | ||
| 02 | Broil King | Food & Beverages | 1.80× | ||
| 03 | Rösle | Home & Garden | 1.80× | ||
| 04 | Sizzlebrothers | Food & Beverages | 1.80× | ||
| 05 | White Castle (restaurant) | Food & Beverages | 1.76× | ||
| 06 | Super Size Me | Movies & TV | 1.76× | ||
| 07 | Ronald McDonald | Food & Beverages | 1.75× | ||
| 08 | Chipotle Mexican Grill | Food & Beverages | 1.75× | ||
| 09 | Meica Bratmaxe | Food & Beverages | 1.73× | ||
| 10 | Wendy's | Food & Beverages | 1.68× | ||
| 11 | Canola | Food & Beverages | 1.63× | ||
| 12 | Tata Safari | Cars & Mobility | 1.62× | ||
| 13 | Metro Inc. | Food & Beverages | 1.59× | ||
| 14 | Greenpeace | Politics & Society | 1.57× | ||
| 15 | Mansaf | Food & Beverages | 1.56× | ||
| 16 | The Economist | Business & Career | 1.55× | ||
| 17 | Spanish Socialist Workers' Party | Politics & Society | 1.52× | ||
| 18 | Fattoush | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.85× |
Barbecue has an estimated audience of 2,715,678 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.6% of Barbecue fans are female, 69.4% are male, with an average age of 36.4 years.
Barbecue fans show strongest brand affinity for Sandboarding (1.81×), Wendy's (1.68×), and Mansaf (1.56×) over the country average.
Barbecue fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Wendy's (1.68×), Mansaf (1.56×), Ronald McDonald (1.75×), and Fattoush (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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