A data profile of the people who buy, follow and care about Local food in Indonesia — modelled from more than twelve digital signal sources. Local food has an estimated audience of 5,324,947 people in Indonesia.
The average Local food fan in Indonesia is 35.0 years old, more female, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, East Java.
Top brand affinities include Dinner, Online food ordering, Foodie, with strongest over-indexing on Dinner (2.22× the country average).
Demographically, the Local food audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Local food fan in Indonesia is more female, around 35.0 years old, with strong Individualism tendencies and a notable affinity for Dinner.
The key figures that characterise the Local food profile in Indonesia.
59.0% are female, 41.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 35.0 |
| Estimated audience size | 5,324,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 32% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Local food audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~1.5M | 14.22× | |
| 02 | West Nusa Tenggara | ~100K | 2.27× | |
| 03 | East Nusa Tenggara | ~60K | 1.01× | |
| 04 | Papua (province) | ~30K | 1.01× | |
| 05 | Bangka-Belitung Islands | ~30K | 1.00× | |
| 06 | Maluku | ~20K | 1.00× | |
| 07 | Gorontalo (disambiguation)(2) | ~20K | 0.99× | |
| 08 | North Maluku | ~20K | 0.99× | |
| 09 | West Papua | ~20K | 0.99× | |
| 10 | North Kalimantan | ~20K | 0.99× | |
| 11 | Central Sulawesi | ~50K | 0.98× | |
| 12 | Bengkulu | ~40K | 0.98× | |
| 13 | Riau Islands | ~60K | 0.97× | |
| 14 | Central Kalimantan | ~40K | 0.97× | |
| 15 | Southeast Sulawesi | ~40K | 0.97× | |
| 16 | Jambi | ~60K | 0.96× | |
| 17 | North Sulawesi | ~60K | 0.96× | |
| 18 | Aceh | ~70K | 0.95× | |
| 19 | South Kalimantan | ~70K | 0.95× | |
| 20 | West Sumatra | ~90K | 0.94× | |
| 21 | West Kalimantan | ~70K | 0.94× | |
| 22 | South Sumatra | ~100K | 0.93× | |
| 23 | Riau | ~100K | 0.93× | |
| 24 | Lampung | ~100K | 0.93× | |
| 25 | East Kalimantan | ~80K | 0.93× | |
| 26 | South Sulawesi | ~100K | 0.92× | |
| 27 | Jakarta | ~400K | 0.90× | |
| 28 | North Sumatra | ~200K | 0.89× | |
| 29 | Special Region of Yogyakarta | ~80K | 0.89× | |
| 30 | Banten | ~200K | 0.84× | |
| 31 | East Java | ~400K | 0.75× | |
| 32 | Central Java | ~400K | 0.72× | |
| 33 | West Java | ~600K | 0.68× | |
| 34 | West Sulawesi | 0.00× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 2.50× | ||
| 02 | Delivery order | Food & Beverages | 2.33× | ||
| 03 | Baby powder | Kids & Family | 2.27× | ||
| 04 | Dinner | Food & Beverages | 2.22× | ||
| 05 | Chocolate cake | Food & Beverages | 2.17× | ||
| 06 | Cooking show | Food & Beverages | 2.14× | ||
| 07 | Makeup Tutorials | Beauty & Wellness | 2.14× | ||
| 08 | Online food ordering | Food & Beverages | 2.13× | ||
| 09 | Cookbook | Food & Beverages | 2.07× | ||
| 10 | Lunch | Food & Beverages | 1.95× | ||
| 11 | Foodie | Food & Beverages | 1.92× | ||
| 12 | Tunic | Fashion & Accessoires | 1.91× | ||
| 13 | Shawl | Fashion & Accessoires | 1.88× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.86× | ||
| 15 | Toko Baju | Shopping | 1.84× | ||
| 16 | Bakery | Food & Beverages | 1.73× | ||
| 17 | Bag | Fashion & Accessoires | 1.71× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.62× | ||
| 19 | Scarf | Fashion & Accessoires | 1.52× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.17× | |
| Need for Security | CONSERVATISM | 1.82× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.39× | |
| Risk Appetite | THRILL | 0.44× | |
| Social Media Usage | JOY | 0.48× |
Local food has an estimated audience of 5,324,947 people in Indonesia, concentrated in Bali and West Java.
59.0% of Local food fans are female, 41.0% are male, with an average age of 35.0 years.
Local food fans show strongest brand affinity for Dinner (2.22×), Online food ordering (2.13×), and Foodie (1.92×) over the country average.
Local food fans in Indonesia are most concentrated in Bali (reach ~1.5M), West Java (reach ~600K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Online food ordering (2.13×), Foodie (1.92×), Lunch (1.95×), and Cooking show (2.14×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.