A data profile of the people who buy, follow and care about Bakery in Indonesia — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 4,866,195 people in Indonesia.
The average Bakery fan in Indonesia is 32.5 years old, more female, and lives primarily in East Java.
The audience is concentrated in East Java, Central Java, West Java.
Top brand affinities include Chocolate cake, Local food, Cake, with strongest over-indexing on Chocolate cake (3.17× the country average).
Demographically, the Bakery audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Bakery fan in Indonesia is more female, around 32.5 years old, with strong Individualism tendencies and a notable affinity for Chocolate cake.
The key figures that characterise the Bakery profile in Indonesia.
58.1% are female, 41.9% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 32.5 |
| Estimated audience size | 4,866,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Bakery audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~500K | 5.33× | |
| 02 | Special Region of Yogyakarta | ~300K | 3.63× | |
| 03 | West Nusa Tenggara | ~200K | 2.54× | |
| 04 | Central Java | ~700K | 1.46× | |
| 05 | East Java | ~700K | 1.39× | |
| 06 | Jakarta | ~500K | 1.37× | |
| 07 | Banten | ~200K | 1.15× | |
| 08 | Bangka-Belitung Islands | ~20K | 0.87× | |
| 09 | Central Sulawesi | ~40K | 0.84× | |
| 10 | East Nusa Tenggara | ~40K | 0.83× | |
| 11 | North Sumatra | ~200K | 0.81× | |
| 12 | South Sumatra | ~100K | 0.81× | |
| 13 | East Kalimantan | ~60K | 0.81× | |
| 14 | Riau | ~90K | 0.80× | |
| 15 | South Kalimantan | ~50K | 0.80× | |
| 16 | Lampung | ~80K | 0.79× | |
| 17 | Bengkulu | ~30K | 0.78× | |
| 18 | West Papua | ~10K | 0.78× | |
| 19 | Riau Islands | ~40K | 0.77× | |
| 20 | West Java | ~600K | 0.76× | |
| 21 | North Kalimantan | ~10K | 0.75× | |
| 22 | Gorontalo (disambiguation)(2) | ~20K | 0.74× | |
| 23 | West Sulawesi | ~10K | 0.72× | |
| 24 | Jambi | ~40K | 0.71× | |
| 25 | Central Kalimantan | ~30K | 0.71× | |
| 26 | West Kalimantan | ~50K | 0.67× | |
| 27 | North Sulawesi | ~40K | 0.67× | |
| 28 | North Maluku | ~10K | 0.66× | |
| 29 | Papua (province) | ~20K | 0.64× | |
| 30 | West Sumatra | ~50K | 0.62× | |
| 31 | Maluku | ~10K | 0.62× | |
| 32 | Aceh | ~40K | 0.58× | |
| 33 | Southeast Sulawesi | ~20K | 0.57× | |
| 34 | South Sulawesi | ~80K | 0.54× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 3.17× | ||
| 02 | Cheesecake | Food & Beverages | 3.08× | ||
| 03 | Cupcake | Food & Beverages | 3.04× | ||
| 04 | Pastry | Food & Beverages | 2.98× | ||
| 05 | Oven | Home & Garden | 2.96× | ||
| 06 | Infant bodysuit | Kids & Family | 2.72× | ||
| 07 | Baby powder | Kids & Family | 2.62× | ||
| 08 | Infant clothing | Kids & Family | 2.49× | ||
| 09 | Delivery order | Food & Beverages | 2.24× | ||
| 10 | Local food | Food & Beverages | 2.18× | ||
| 11 | Tunic | Fashion & Accessoires | 2.18× | ||
| 12 | Cooking show | Food & Beverages | 2.18× | ||
| 13 | Shawl | Fashion & Accessoires | 2.14× | ||
| 14 | Cake | Food & Beverages | 2.09× | ||
| 15 | Kebaya | Fashion & Accessoires | 2.01× | ||
| 16 | Online food ordering | Food & Beverages | 1.94× | ||
| 17 | Cream | Food & Beverages | 1.88× | ||
| 18 | Desserts | Food & Beverages | 1.79× | ||
| 19 | Recipes | Food & Beverages | 1.61× | ||
| 20 | Snack food | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.58× | |
| Need for Security | CONSERVATISM | 1.90× | |
| Healthy Lifestyle | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Risk Appetite | THRILL | 0.62× | |
| Social Media Usage | JOY | 0.70× |
Bakery has an estimated audience of 4,866,195 people in Indonesia, concentrated in East Java and Central Java.
58.1% of Bakery fans are female, 41.9% are male, with an average age of 32.5 years.
Bakery fans show strongest brand affinity for Chocolate cake (3.17×), Local food (2.18×), and Cake (2.09×) over the country average.
Bakery fans in Indonesia are most concentrated in East Java (reach ~700K), Central Java (reach ~700K), and West Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Local food (2.18×), Cake (2.09×), Pastry (2.98×), and Tunic (2.18×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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