Rascasse Audience Intelligence

Lunch Audience in Indonesia

A data profile of the people who buy, follow and care about Lunch in Indonesia — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 4,756,035 people in Indonesia.

#261among Topic in Indonesia
#29in Food & Beverages

The average Lunch fan in Indonesia is 33.5 years old, more female, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, Jakarta.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Lunch profile in Indonesia.

Audience size
4.8M
in Indonesia
Gender
56.3%♀
43.7% male
Age
33.5
average years
Country rank
#352
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lunch fans

56.3% are female, 43.7% are male, average age 33.5.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Lunch audience in Indonesia
MetricValue
Female56.3%
Male43.7%
Average age33.5
Estimated audience size4,756,035
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Lunch audience in Indonesia
Age bracketShare%
16-1924%
20-2936%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Lunch audience comes from Indonesia.

Worldwide audience distribution share by country for Lunch
CountryShare
United States18.0%
Japan9.5%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunch audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Lunch fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~600K6.38×
02West Nusa Tenggara~200K2.76×
03Jakarta~400K1.17×
04Special Region of Yogyakarta~90K1.09×
05Riau Islands~50K1.02×
06East Nusa Tenggara~50K1.00×
07Bangka-Belitung Islands~20K1.00×
08Central Kalimantan~40K0.96×
09Banten~200K0.94×
10West Papua~10K0.92×
11North Kalimantan~10K0.90×
12East Kalimantan~70K0.89×
13Bengkulu~30K0.89×
14North Sulawesi~40K0.88×
15Central Sulawesi~40K0.88×
16West Sulawesi~20K0.88×
17South Kalimantan~50K0.87×
18Gorontalo (disambiguation)(2)~20K0.86×
19North Maluku~10K0.86×
20South Sumatra~100K0.83×
21Jambi~40K0.83×
22Papua (province)~20K0.83×
23Maluku~20K0.83×
24West Kalimantan~60K0.82×
25Southeast Sulawesi~30K0.82×
26South Sulawesi~100K0.81×
27Central Java~400K0.80×
28East Java~400K0.78×
29Lampung~80K0.78×
30Riau~90K0.77×
31West Java~600K0.73×
32North Sumatra~200K0.72×
33West Sumatra~60K0.70×
34Aceh~40K0.68×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Lunch audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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