A data profile of the people who buy, follow and care about Lunch in Australia — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 5,038,158 people in Australia.
The average Lunch fan in Australia is 43.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cuisine, Dinner, Breakfast, with strongest over-indexing on Cuisine (1.7× the country average).
Demographically, the Lunch audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Lunch fan in Australia is more female, around 43.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cuisine.
The key figures that characterise the Lunch profile in Australia.
67.1% are female, 32.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 43.2 |
| Estimated audience size | 5,038,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Lunch audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~100K | 1.17× | |
| 02 | Western Australia | ~600K | 1.08× | |
| 03 | Northern Territory | ~50K | 1.08× | |
| 04 | Australian Capital Territory | ~100K | 1.06× | |
| 05 | Victoria | ~1.5M | 0.98× | |
| 06 | South Australia | ~400K | 0.94× | |
| 07 | Queensland | ~1M | 0.85× | |
| 08 | New South Wales | ~1.5M | 0.82× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean hip hop | Music & Radio | 2.79× | ||
| 02 | Starbucks | Food & Beverages | 2.14× | ||
| 03 | Brunch | Food & Beverages | 2.11× | ||
| 04 | Diners | Food & Beverages | 2.08× | ||
| 05 | Seafood | Food & Beverages | 1.98× | ||
| 06 | Japanese cuisine | Food & Beverages | 1.89× | ||
| 07 | Dinner | Food & Beverages | 1.87× | ||
| 08 | Chinese cuisine | Food & Beverages | 1.86× | ||
| 09 | French cuisine | Food & Beverages | 1.83× | ||
| 10 | Snack food | Food & Beverages | 1.79× | ||
| 11 | Breakfast | Food & Beverages | 1.78× | ||
| 12 | Soft drinks | Food & Beverages | 1.75× | ||
| 13 | Cuisine | Food & Beverages | 1.70× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.70× | ||
| 15 | Italian cuisine | Food & Beverages | 1.65× | ||
| 16 | Bakery | Food & Beverages | 1.62× | ||
| 17 | Pastry | Food & Beverages | 1.62× | ||
| 18 | Juice | Food & Beverages | 1.56× | ||
| 19 | Confectionery | Food & Beverages | 1.54× | ||
| 20 | Tea | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47× | |
| Indulgence | JOY | 1.40× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| DIY Mentality | THRILL | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
Lunch has an estimated audience of 5,038,158 people in Australia, concentrated in New South Wales and Victoria.
67.1% of Lunch fans are female, 32.9% are male, with an average age of 43.2 years.
Lunch fans show strongest brand affinity for Cuisine (1.7×), Dinner (1.87×), and Breakfast (1.78×) over the country average.
Lunch fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on Dinner (1.87×), Breakfast (1.78×), Seafood (1.98×), and Tea (1.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.