A data profile of the people who buy, follow and care about Juice in Australia — modelled from more than twelve digital signal sources. Juice has an estimated audience of 4,309,875 people in Australia.
Juice has an estimated audience of 4,309,875 people in Australia. 62.9% are female, 37.1% are male, average age 41.8. Top brand affinities: Seafood, Lunch, Pizza, Local food, Soft drinks.
Top brand affinities include Seafood, Lunch, Pizza, with strongest over-indexing on Seafood (1.96× the country average).
Demographically, the Juice audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Juice fan in Australia is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Seafood.
The key figures that characterise the Juice profile in Australia.
62.9% are female, 37.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.8 |
| Estimated audience size | 4,309,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Juice audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boost Juice | Food & Beverages | 2.48× | ||
| 02 | Hot chocolate | Food & Beverages | 2.07× | ||
| 03 | Seafood | Food & Beverages | 1.96× | ||
| 04 | Salad | Food & Beverages | 1.92× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.83× | ||
| 06 | Pizza | Food & Beverages | 1.75× | ||
| 07 | Sandwich | Food & Beverages | 1.72× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 09 | Rice | Food & Beverages | 1.70× | ||
| 10 | Cheesecake | Food & Beverages | 1.70× | ||
| 11 | Brunch | Food & Beverages | 1.68× | ||
| 12 | Soft drinks | Food & Beverages | 1.64× | ||
| 13 | Ice cream | Food & Beverages | 1.63× | ||
| 14 | Lunch | Food & Beverages | 1.56× | ||
| 15 | Online food ordering | Food & Beverages | 1.56× | ||
| 16 | Smoothie | Food & Beverages | 1.56× | ||
| 17 | Local food | Food & Beverages | 1.55× | ||
| 18 | Hamburger | Food & Beverages | 1.54× | ||
| 19 | Blanket | Home & Garden | 1.51× | ||
| 20 | Pasta | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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