Rascasse Audience Intelligence

Juice Audience in Indonesia

A data profile of the people who buy, follow and care about Juice in Indonesia — modelled from more than twelve digital signal sources. Juice has an estimated audience of 5,047,136 people in Indonesia.

#236among Topic in Indonesia
#26in Food & Beverages

Juice has an estimated audience of 5,047,136 people in Indonesia. 55.0% are female, 45.0% are male, average age 34.2. Top brand affinities: Hair products, Spas, Pizza, Energy drinks, Sunglasses.

Top brand affinities include Hair products, Spas, Pizza, with strongest over-indexing on Hair products (1.54× the country average).

Demographically, the Juice audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

The typical Juice fan in Indonesia is balanced, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hair products.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Juice profile in Indonesia.

Audience size
5M
in Indonesia
Gender
55.0%
45.0% male
Age
34.2
average years
Country rank
#320
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Juice fans

55.0% are female, 45.0% are male, average age 34.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Juice audience in Indonesia
MetricValue
Female55.0%
Male45.0%
Average age34.2
Estimated audience size5,047,136
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Juice audience in Indonesia
Age bracketShare%
16-1923%
20-2934%
30-3921%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Juice audience comes from Indonesia.

Worldwide audience distribution share by country for Juice
CountryShare
United States17.9%
Japan7.0%
China5.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juice audience
#·InterestCategoryAffinity×
01Energy drinksFood & Beverages2.41×
02PizzaFood & Beverages2.16×
03Distilled beverageFood & Beverages2.03×
04Retail bankingBusiness & Career1.87×
05Pizza HutFood & Beverages1.84×
06SunglassesFashion & Accessoires1.82×
07Soft drinksFood & Beverages1.82×
08KitchenwareHome & Garden1.80×
09CruisesTravel & Leisure1.79×
10BarsTravel & Leisure1.74×
11Online food orderingFood & Beverages1.72×
12Fast casual restaurantsFood & Beverages1.68×
13KFCFood & Beverages1.65×
14Non-fiction booksLiterature1.63×
15SpasBeauty & Wellness1.59×
16CholesterolFood & Beverages1.59×
17HypermarketShopping1.56×
18GrillingFood & Beverages1.56×
19Hair productsBeauty & Wellness1.54×
20First class travelTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Juice audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.51×
Career OrientationPOWER1.40×
IndulgenceJOY1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Juice audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.84×
SpiritualityBALANCE0.88×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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