A data profile of the people who buy, follow and care about Juice in Indonesia — modelled from more than twelve digital signal sources. Juice has an estimated audience of 5,047,136 people in Indonesia.
Juice has an estimated audience of 5,047,136 people in Indonesia. 55.0% are female, 45.0% are male, average age 34.2. Top brand affinities: Hair products, Spas, Pizza, Energy drinks, Sunglasses.
Top brand affinities include Hair products, Spas, Pizza, with strongest over-indexing on Hair products (1.54× the country average).
Demographically, the Juice audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Juice fan in Indonesia is balanced, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hair products.
The key figures that characterise the Juice profile in Indonesia.
55.0% are female, 45.0% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 34.2 |
| Estimated audience size | 5,047,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Juice audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy drinks | Food & Beverages | 2.41× | ||
| 02 | Pizza | Food & Beverages | 2.16× | ||
| 03 | Distilled beverage | Food & Beverages | 2.03× | ||
| 04 | Retail banking | Business & Career | 1.87× | ||
| 05 | Pizza Hut | Food & Beverages | 1.84× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.82× | ||
| 07 | Soft drinks | Food & Beverages | 1.82× | ||
| 08 | Kitchenware | Home & Garden | 1.80× | ||
| 09 | Cruises | Travel & Leisure | 1.79× | ||
| 10 | Bars | Travel & Leisure | 1.74× | ||
| 11 | Online food ordering | Food & Beverages | 1.72× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.68× | ||
| 13 | KFC | Food & Beverages | 1.65× | ||
| 14 | Non-fiction books | Literature | 1.63× | ||
| 15 | Spas | Beauty & Wellness | 1.59× | ||
| 16 | Cholesterol | Food & Beverages | 1.59× | ||
| 17 | Hypermarket | Shopping | 1.56× | ||
| 18 | Grilling | Food & Beverages | 1.56× | ||
| 19 | Hair products | Beauty & Wellness | 1.54× | ||
| 20 | First class travel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.40× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.84× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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