A data profile of the people who buy, follow and care about Juice in South Africa — modelled from more than twelve digital signal sources. Juice has an estimated audience of 1,465,161 people in South Africa.
Juice has an estimated audience of 1,465,161 people in South Africa. 58.6% are female, 41.4% are male, average age 36.9. Top brand affinities: Microwave oven, Department store, Street food, Smoothie, Non-alcoholic beverage.
Top brand affinities include Microwave oven, Department store, Street food, with strongest over-indexing on Microwave oven (1.51× the country average).
Demographically, the Juice audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Juice fan in South Africa is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Juice profile in South Africa.
58.6% are female, 41.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 36.9 |
| Estimated audience size | 1,465,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Juice audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoothie | Food & Beverages | 1.97× | ||
| 02 | Prosecco | Food & Beverages | 1.95× | ||
| 03 | Malt whisky | Food & Beverages | 1.95× | ||
| 04 | Baking powder | Food & Beverages | 1.91× | ||
| 05 | Sugar substitute | Food & Beverages | 1.87× | ||
| 06 | Frozen food | Food & Beverages | 1.78× | ||
| 07 | Superfood | Food & Beverages | 1.76× | ||
| 08 | Smoked meat | Food & Beverages | 1.75× | ||
| 09 | Gluten-free diet | Food & Beverages | 1.74× | ||
| 10 | Birkenstock | Fashion & Accessoires | 1.68× | ||
| 11 | Nutella | Food & Beverages | 1.68× | ||
| 12 | Low-carbohydrate diet | Food & Beverages | 1.65× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.64× | ||
| 14 | Convenience food | Food & Beverages | 1.63× | ||
| 15 | Pressure cooking | Home & Garden | 1.55× | ||
| 16 | Hostel | Travel & Leisure | 1.52× | ||
| 17 | Microwave oven | Home & Garden | 1.51× | ||
| 18 | Department store | Shopping | 1.51× | ||
| 19 | Street food | Food & Beverages | 1.51× | ||
| 20 | Single malt whisky | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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