A data profile of the people who buy, follow and care about KFC in Indonesia — modelled from more than twelve digital signal sources. KFC has an estimated audience of 3,390,937 people in Indonesia.
The average KFC fan in Indonesia is 32.4 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, Bali.
Top brand affinities include Non-fiction books, Clothing, Sports, with strongest over-indexing on Non-fiction books (4.78× the country average).
Demographically, the KFC audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical KFC fan in Indonesia is more female, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the KFC profile in Indonesia.
58.8% are female, 41.2% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 32.4 |
| Estimated audience size | 3,390,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide KFC audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~400K | 5.20× | |
| 02 | Jakarta | ~900K | 3.15× | |
| 03 | Banten | ~300K | 2.18× | |
| 04 | Riau Islands | ~50K | 1.41× | |
| 05 | North Sumatra | ~200K | 1.28× | |
| 06 | West Nusa Tenggara | ~50K | 1.28× | |
| 07 | Special Region of Yogyakarta | ~70K | 1.24× | |
| 08 | West Java | ~600K | 1.17× | |
| 09 | North Sulawesi | ~40K | 1.11× | |
| 10 | South Sulawesi | ~100K | 1.10× | |
| 11 | Bangka-Belitung Islands | ~20K | 1.05× | |
| 12 | Southeast Sulawesi | ~20K | 0.97× | |
| 13 | East Kalimantan | ~50K | 0.93× | |
| 14 | Riau | ~70K | 0.89× | |
| 15 | South Sumatra | ~70K | 0.86× | |
| 16 | Central Kalimantan | ~20K | 0.84× | |
| 17 | Gorontalo (disambiguation)(2) | ~10K | 0.80× | |
| 18 | East Java | ~300K | 0.72× | |
| 19 | South Kalimantan | ~30K | 0.72× | |
| 20 | Central Sulawesi | ~20K | 0.72× | |
| 21 | West Kalimantan | ~30K | 0.61× | |
| 22 | Maluku | ~9K | 0.61× | |
| 23 | North Kalimantan | ~7K | 0.61× | |
| 24 | Central Java | ~200K | 0.60× | |
| 25 | West Sumatra | ~40K | 0.60× | |
| 26 | Papua (province) | ~10K | 0.55× | |
| 27 | West Papua | ~5K | 0.52× | |
| 28 | Lampung | ~40K | 0.51× | |
| 29 | East Nusa Tenggara | ~20K | 0.49× | |
| 30 | West Sulawesi | ~7K | 0.47× | |
| 31 | North Maluku | ~5K | 0.47× | |
| 32 | Jambi | ~20K | 0.40× | |
| 33 | Aceh | ~20K | 0.38× | |
| 34 | Bengkulu | ~10K | 0.37× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reggae genres | Music & Radio | 8.03× | ||
| 02 | Non-fiction books | Literature | 4.78× | ||
| 03 | Mexican cuisine | Food & Beverages | 4.19× | ||
| 04 | Pizza Hut | Food & Beverages | 4.12× | ||
| 05 | Fast casual restaurants | Food & Beverages | 3.55× | ||
| 06 | Delivery order | Food & Beverages | 3.28× | ||
| 07 | Fast food restaurants | Food & Beverages | 3.16× | ||
| 08 | Online food ordering | Food & Beverages | 3.13× | ||
| 09 | Casino games | Games | 3.05× | ||
| 10 | OLX | Shopping | 2.99× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 2.93× | ||
| 12 | Chocolate cake | Food & Beverages | 2.92× | ||
| 13 | Beauty & Fashion | Beauty & Wellness | 2.87× | ||
| 14 | Cooking show | Food & Beverages | 2.67× | ||
| 15 | Casino | Games | 2.62× | ||
| 16 | Local food | Food & Beverages | 2.45× | ||
| 17 | Outdoor recreation | Sports | 1.87× | ||
| 18 | Reading | Literature | 1.59× | ||
| 19 | Clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Sports | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.60× | |
| Need for Security | CONSERVATISM | 2.44× | |
| Individualism | JOY | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.41× |
KFC's target market in Indonesia covers an estimated 3,390,937 people, concentrated in Jakarta and West Java.
58.8% of the KFC audience are female, 41.2% are male, with an average age of 32.4 years.
KFC fans show strongest brand affinity for Non-fiction books (4.78×), Clothing (1.54×), and Sports (1.54×) over the country average.
KFC fans in Indonesia are most concentrated in Jakarta (reach ~900K), West Java (reach ~600K), and Bali (reach ~400K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on Clothing (1.54×), Sports (1.54×), Online food ordering (3.13×), and Reading (1.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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