A data profile of the people who buy, follow and care about Ice cream in Australia — modelled from more than twelve digital signal sources. Ice cream has an estimated audience of 2,192,750 people in Australia.
The average Ice cream fan in Australia is 38.9 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Coles (bookstore), Confectionery, Snack food, with strongest over-indexing on Coles (bookstore) (2.13× the country average).
Demographically, the Ice cream audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Ice cream fan in Australia is more female, around 38.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Coles (bookstore).
The key figures that characterise the Ice cream profile in Australia.
69.5% are female, 30.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 38.9 |
| Estimated audience size | 2,192,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Ice cream audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 9.3% |
| Italy | 5.0% |
Where the Ice cream audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~70K | 1.42× | |
| 02 | Victoria | ~700K | 1.14× | |
| 03 | Western Australia | ~300K | 1.06× | |
| 04 | Queensland | ~500K | 1.03× | |
| 05 | South Australia | ~200K | 0.90× | |
| 06 | New South Wales | ~700K | 0.87× | |
| 07 | Northern Territory | ~20K | 0.83× | |
| 08 | Australian Capital Territory | ~40K | 0.76× |
The strongest cross-interests of the Ice cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 3.40× | ||
| 02 | Chocolate brownie | Food & Beverages | 3.40× | ||
| 03 | Cheesecake | Food & Beverages | 3.03× | ||
| 04 | Sweetness | Food & Beverages | 2.26× | ||
| 05 | Snack food | Food & Beverages | 2.19× | ||
| 06 | Cupcake | Food & Beverages | 2.17× | ||
| 07 | Confectionery | Food & Beverages | 2.15× | ||
| 08 | Pastry | Food & Beverages | 2.14× | ||
| 09 | Coles (bookstore) | Literature | 2.13× | ||
| 10 | Candy | Food & Beverages | 2.08× | ||
| 11 | Bakery | Food & Beverages | 2.03× | ||
| 12 | Cookie | Food & Beverages | 1.95× | ||
| 13 | Seafood | Food & Beverages | 1.82× | ||
| 14 | 7-Eleven | Shopping | 1.74× | ||
| 15 | KPop Demon Hunters | Movies & TV | 1.71× | ||
| 16 | Lunch | Food & Beverages | 1.63× | ||
| 17 | Cake | Food & Beverages | 1.60× | ||
| 18 | KFC | Food & Beverages | 1.59× | ||
| 19 | Breakfast | Food & Beverages | 1.58× | ||
| 20 | Tea | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.84× | |
| Indulgence | JOY | 1.29× | |
| Luxury Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.93× | |
| Risk Appetite | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.94× |
Ice cream has an estimated audience of 2,192,750 people in Australia, concentrated in Victoria and New South Wales.
69.5% of Ice cream fans are female, 30.5% are male, with an average age of 38.9 years.
Ice cream fans show strongest brand affinity for Coles (bookstore) (2.13×), Confectionery (2.15×), and Snack food (2.19×) over the country average.
Ice cream fans in Australia are most concentrated in Victoria (reach ~700K), New South Wales (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ice cream itself, the audience over-indexes on Confectionery (2.15×), Snack food (2.19×), 7-Eleven (1.74×), and Bakery (2.03×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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