A data profile of the people who buy, follow and care about Coles (bookstore) in Australia — modelled from more than twelve digital signal sources. Coles (bookstore) has an estimated audience of 5,882,446 people in Australia.
Coles (bookstore) has an estimated audience of 5,882,446 people in Australia. 73.8% are female, 26.2% are male, average age 37.7. Top brand affinities: Australia Post, Aldi, Dan Murphy's, National Australia Bank, Wikipedia.
Top brand affinities include Australia Post, Aldi, Dan Murphy's, with strongest over-indexing on Australia Post (1.72× the country average).
Demographically, the Coles (bookstore) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Coles (bookstore) fan in Australia is more female, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Australia Post.
The key figures that characterise the Coles (bookstore) profile in Australia.
73.8% are female, 26.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 37.7 |
| Estimated audience size | 5,882,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Coles (bookstore) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 84.2% |
| Canada | 5.9% |
| United States | 3.8% |
The strongest cross-interests of the Coles (bookstore) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Krispy Kreme | Food & Beverages | 2.84× | ||
| 02 | Gluten | Health | 2.25× | ||
| 03 | Ice cream | Food & Beverages | 2.13× | ||
| 04 | Savers | Shopping | 2.05× | ||
| 05 | Hot chocolate | Food & Beverages | 1.98× | ||
| 06 | Wikipedia | Internet & Social Media | 1.83× | ||
| 07 | Microwave oven | Home & Garden | 1.76× | ||
| 08 | Australia Post | Business & Career | 1.72× | ||
| 09 | Red Rooster | Food & Beverages | 1.72× | ||
| 10 | Pizza Hut | Food & Beverages | 1.69× | ||
| 11 | Aldi | Shopping | 1.64× | ||
| 12 | Candy | Food & Beverages | 1.58× | ||
| 13 | Discount stores | Shopping | 1.57× | ||
| 14 | Subway | Food & Beverages | 1.57× | ||
| 15 | National Australia Bank | Business & Career | 1.55× | ||
| 16 | Dan Murphy's | Food & Beverages | 1.53× | ||
| 17 | Cheese | Food & Beverages | 1.51× | ||
| 18 | Pizza | Food & Beverages | 1.51× | ||
| 19 | Pharmacy | Business & Career | 1.50× | ||
| 20 | Cupcake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Urban Lifestyle | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Coles (bookstore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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