A data profile of the people who buy, follow and care about KFC in Australia — modelled from more than twelve digital signal sources. KFC has an estimated audience of 5,127,502 people in Australia.
The average KFC fan in Australia is 35.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include McDonald's, 7-Eleven, Subway, with strongest over-indexing on McDonald's (1.81× the country average).
Demographically, the KFC audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical KFC fan in Australia is balanced, around 35.5 years old, with strong Social Media Usage tendencies and a notable affinity for McDonald's.
The key figures that characterise the KFC profile in Australia.
50.7% are female, 49.3% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 35.5 |
| Estimated audience size | 5,127,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide KFC audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1.5M | 1.17× | |
| 02 | South Australia | ~500K | 1.17× | |
| 03 | Victoria | ~1.5M | 1.09× | |
| 04 | New South Wales | ~2M | 1.01× | |
| 05 | Western Australia | ~600K | 0.97× | |
| 06 | Northern Territory | ~40K | 0.91× | |
| 07 | Tasmania | ~100K | 0.87× | |
| 08 | Australian Capital Territory | ~90K | 0.82× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yum! Brands | Food & Beverages | 3.20× | ||
| 02 | Fried chicken | Food & Beverages | 2.34× | ||
| 03 | Burger King | Food & Beverages | 2.19× | ||
| 04 | Hungry Jack's | Food & Beverages | 2.12× | ||
| 05 | Red Rooster | Food & Beverages | 1.90× | ||
| 06 | Pizza Hut | Food & Beverages | 1.82× | ||
| 07 | McDonald's | Food & Beverages | 1.81× | ||
| 08 | Domino's Pizza | Food & Beverages | 1.81× | ||
| 09 | 7-Eleven | Shopping | 1.68× | ||
| 10 | EB Games | Games | 1.68× | ||
| 11 | Chicken (food) | Food & Beverages | 1.68× | ||
| 12 | Sauce | Food & Beverages | 1.66× | ||
| 13 | Krispy Kreme | Food & Beverages | 1.64× | ||
| 14 | Subway | Food & Beverages | 1.62× | ||
| 15 | Oporto (restaurant) | Food & Beverages | 1.60× | ||
| 16 | Big Bash League | Sports | 1.58× | ||
| 17 | nandos | Food & Beverages | 1.58× | ||
| 18 | Sabrina Carpenter | Music & Radio | 1.53× | ||
| 19 | NBA Finals | Sports | 1.52× | ||
| 20 | Jenna Ortega | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Quality Awareness | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.68× |
KFC's target market in Australia covers an estimated 5,127,502 people, concentrated in New South Wales and Victoria.
50.7% of the KFC audience are female, 49.3% are male, with an average age of 35.5 years.
KFC fans show strongest brand affinity for McDonald's (1.81×), 7-Eleven (1.68×), and Subway (1.62×) over the country average.
KFC fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on 7-Eleven (1.68×), Subway (1.62×), Pizza Hut (1.82×), and EB Games (1.68×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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