A data profile of the people who buy, follow and care about Cookie in Australia — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 3,170,022 people in Australia.
Cookie has an estimated audience of 3,170,022 people in Australia. 75.4% are female, 24.6% are male, average age 42.0. Top brand affinities: Aldi, Bakery, Organic food, Cupcake, Discount stores.
Top brand affinities include Aldi, Bakery, Organic food, with strongest over-indexing on Aldi (1.71× the country average).
Demographically, the Cookie audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Cookie fan in Australia is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Cookie profile in Australia.
75.4% are female, 24.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 42.0 |
| Estimated audience size | 3,170,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Cookie audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheesecake | Food & Beverages | 2.48× | ||
| 02 | Chocolate cake | Food & Beverages | 2.48× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.20× | ||
| 04 | Doughnut | Food & Beverages | 2.20× | ||
| 05 | Cupcake | Food & Beverages | 2.13× | ||
| 06 | Bakery | Food & Beverages | 1.96× | ||
| 07 | Ice cream | Food & Beverages | 1.95× | ||
| 08 | Pastry | Food & Beverages | 1.89× | ||
| 09 | Blanket | Home & Garden | 1.86× | ||
| 10 | Aldi | Shopping | 1.71× | ||
| 11 | Candy | Food & Beverages | 1.69× | ||
| 12 | Discount stores | Shopping | 1.65× | ||
| 13 | Sephora | Shopping | 1.63× | ||
| 14 | Cheese | Food & Beverages | 1.61× | ||
| 15 | Espresso | Food & Beverages | 1.57× | ||
| 16 | Organic food | Food & Beverages | 1.56× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.53× | ||
| 18 | Snack food | Food & Beverages | 1.52× | ||
| 19 | Department store | Shopping | 1.52× | ||
| 20 | H&M | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Extroversion | THRILL | 1.32× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Travelling | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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