A data profile of the people who buy, follow and care about Cookie in Indonesia — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 3,193,637 people in Indonesia.
Cookie has an estimated audience of 3,193,637 people in Indonesia. 65.8% are female, 34.2% are male, average age 33.3. Top brand affinities: Traveloka, Bakery, Kebaya, Cupcake, FamilyMart.
Top brand affinities include Traveloka, Bakery, Kebaya, with strongest over-indexing on Traveloka (2.04× the country average).
Demographically, the Cookie audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Cookie fan in Indonesia is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Traveloka.
The key figures that characterise the Cookie profile in Indonesia.
65.8% are female, 34.2% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 33.3 |
| Estimated audience size | 3,193,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Cookie audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 2.19× | ||
| 02 | Cupcake | Food & Beverages | 2.17× | ||
| 03 | Self-love | Health | 2.10× | ||
| 04 | Traveloka | Travel & Leisure | 2.04× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 1.98× | ||
| 06 | Scholarship | Kids & Family | 1.88× | ||
| 07 | Bakery | Food & Beverages | 1.87× | ||
| 08 | Fast fashion | Fashion & Accessoires | 1.87× | ||
| 09 | Garuda Indonesia | Travel & Leisure | 1.84× | ||
| 10 | Allkpop | Music & Radio | 1.76× | ||
| 11 | Kitchenware | Home & Garden | 1.76× | ||
| 12 | Ice cream | Food & Beverages | 1.75× | ||
| 13 | Maybank | Business & Career | 1.75× | ||
| 14 | FamilyMart | Shopping | 1.74× | ||
| 15 | Grilling | Food & Beverages | 1.63× | ||
| 16 | Bank Negara Indonesia | Business & Career | 1.59× | ||
| 17 | Steak | Food & Beverages | 1.58× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.54× | ||
| 19 | Eye liner | Beauty & Wellness | 1.53× | ||
| 20 | Lottery | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Urban Lifestyle | OPEN | 1.38× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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