A data profile of the people who buy, follow and care about Chocolate in Indonesia — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 5,368,599 people in Indonesia.
Chocolate has an estimated audience of 5,368,599 people in Indonesia. 55.2% are female, 44.8% are male, average age 36.0. Top brand affinities: Pizza, Online poker, Slot machine, Telegram, Ice cream.
Top brand affinities include Pizza, Online poker, Slot machine, with strongest over-indexing on Pizza (2.46× the country average).
Demographically, the Chocolate audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Chocolate fan in Indonesia is more female, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for Pizza.
The key figures that characterise the Chocolate profile in Indonesia.
55.2% are female, 44.8% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 36.0 |
| Estimated audience size | 5,368,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Chocolate audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice cream | Food & Beverages | 2.59× | ||
| 02 | Pizza | Food & Beverages | 2.46× | ||
| 03 | Indonesian cuisine | Food & Beverages | 2.31× | ||
| 04 | Baby food | Kids & Family | 2.22× | ||
| 05 | Fashion show | Fashion & Accessoires | 2.20× | ||
| 06 | Coffee roasting | Food & Beverages | 2.06× | ||
| 07 | Online poker | Games | 2.05× | ||
| 08 | Slot machine | Games | 2.01× | ||
| 09 | Charity and causes | Business & Career | 1.87× | ||
| 10 | Distilled beverage | Food & Beverages | 1.84× | ||
| 11 | Telegram | Internet & Social Media | 1.76× | ||
| 12 | Cruises | Travel & Leisure | 1.74× | ||
| 13 | Cholesterol | Food & Beverages | 1.69× | ||
| 14 | Massively multiplayer online games | Games | 1.68× | ||
| 15 | Lipstick | Beauty & Wellness | 1.67× | ||
| 16 | Meat | Food & Beverages | 1.57× | ||
| 17 | Bars | Travel & Leisure | 1.57× | ||
| 18 | Viu (streaming media) | Movies & TV | 1.57× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 20 | Bakery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Pet Ownership | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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