A data profile of the people who buy, follow and care about Chocolate in Malaysia — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 4,261,049 people in Malaysia.
The average Chocolate fan in Malaysia is 37.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Snack food, Organic food, Children's clothing, with strongest over-indexing on Snack food (1.6× the country average).
Demographically, the Chocolate audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chocolate fan in Malaysia is more female, around 37.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Snack food.
The key figures that characterise the Chocolate profile in Malaysia.
58.1% are female, 41.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.9 |
| Estimated audience size | 4,261,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Chocolate audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.43× | |
| 02 | Kuala Lumpur | ~1M | 1.40× | |
| 03 | Johor | ~700K | 1.23× | |
| 04 | Penang | ~300K | 1.23× | |
| 05 | Perak | ~400K | 1.14× | |
| 06 | Sabah | ~400K | 1.06× | |
| 07 | Sarawak | ~400K | 1.06× | |
| 08 | Kedah | ~300K | 1.05× | |
| 09 | Negeri Sembilan | ~200K | 1.04× | |
| 10 | Malacca | ~200K | 1.03× | |
| 11 | Pahang | ~200K | 0.95× | |
| 12 | Terengganu | ~100K | 0.77× | |
| 13 | Kelantan | ~200K | 0.76× | |
| 14 | Labuan | ~20K | 0.72× | |
| 15 | Perlis | ~40K | 0.67× | |
| 16 | Putrajaya | ~20K | 0.67× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snack food | Food & Beverages | 1.60× | ||
| 02 | Organic food | Food & Beverages | 1.60× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 04 | Fasting | Health | 1.60× | ||
| 05 | Convenience store | Food & Beverages | 1.60× | ||
| 06 | Microwave oven | Home & Garden | 1.60× | ||
| 07 | Essential oil | Home & Garden | 1.60× | ||
| 08 | Cappuccino | Food & Beverages | 1.60× | ||
| 09 | Mineral water | Food & Beverages | 1.60× | ||
| 10 | Porridge | Food & Beverages | 1.60× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 12 | Dermatology | Beauty & Wellness | 1.60× | ||
| 13 | Potato chip | Food & Beverages | 1.60× | ||
| 14 | Vegetarianism | Food & Beverages | 1.60× | ||
| 15 | Manicure | Beauty & Wellness | 1.60× | ||
| 16 | Steakhouse | Food & Beverages | 1.60× | ||
| 17 | Diet food | Food & Beverages | 1.57× | ||
| 18 | Pressure cooking | Home & Garden | 1.57× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 20 | Tableware | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.24× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.93× | |
| Career Orientation | POWER | 0.93× |
Chocolate has an estimated audience of 4,261,049 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
58.1% of Chocolate fans are female, 41.9% are male, with an average age of 37.9 years.
Chocolate fans show strongest brand affinity for Snack food (1.6×), Organic food (1.6×), and Children's clothing (1.6×) over the country average.
Chocolate fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on Organic food (1.6×), Children's clothing (1.6×), Fasting (1.6×), and Convenience store (1.6×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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