A data profile of the people who buy, follow and care about Snack food in Malaysia — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 3,457,979 people in Malaysia.
Snack food has an estimated audience of 3,457,979 people in Malaysia. 59.4% are female, 40.6% are male, average age 36.2. Top brand affinities: Online grocer, Child, Monarchy, Motherhood, Photography.
Top brand affinities include Online grocer, Child, Monarchy, with strongest over-indexing on Online grocer (4.1× the country average).
Demographically, the Snack food audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Snack food fan in Malaysia is more female, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online grocer.
The key figures that characterise the Snack food profile in Malaysia.
59.4% are female, 40.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 36.2 |
| Estimated audience size | 3,457,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Snack food audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online grocer | Shopping | 4.10× | ||
| 02 | Household goods | Home & Garden | 2.68× | ||
| 03 | Gold bar | Business & Career | 2.41× | ||
| 04 | kumpulan wang simpanan pekerja | Business & Career | 2.02× | ||
| 05 | Bawal | Fashion & Accessoires | 1.82× | ||
| 06 | Magnum4D | Games | 1.78× | ||
| 07 | Child | Kids & Family | 1.72× | ||
| 08 | Motherhood | Kids & Family | 1.71× | ||
| 09 | Infant | Kids & Family | 1.71× | ||
| 10 | Nature | Home & Garden | 1.60× | ||
| 11 | Chocolate | Food & Beverages | 1.60× | ||
| 12 | Berita Harian (Singapore) | News | 1.59× | ||
| 13 | Outdoor recreation | Sports | 1.56× | ||
| 14 | Gift | Shopping | 1.55× | ||
| 15 | Monarchy | Politics & Society | 1.52× | ||
| 16 | Photography | Arts & Culture | 1.52× | ||
| 17 | Viral video | Internet & Social Media | 1.52× | ||
| 18 | Eating | Food & Beverages | 1.51× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.23× | |
| Individualism | JOY | 2.17× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.96× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Family Orientation | CONSERVATISM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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